f you're a non-American copywriter. I'm based just north
business with a .com web of Sydney and I host my website
address, and your regional with a major Australian host. But
Yahoo ranking is important to my web address is a .com, not a
you, then my story might interest .au. I started thinking this
you. might be the problem.
Recently my copywriting website So I emailed Yahoo support,
dropped out of Yahoo's Australian explaining the problem, and
rankings. For quite a while, it sharing my thoughts on the cause.
had been at number 1 for my
primary keywords "advertising And all of a sudden, nothing
copywriter", "copywriter", and happened.
"website copywriter". But then it
suddenly disappeared. I clicked So I waited. And I waited. And I
through about 10 pages of waited. And finally, after about
results, and it was nowhere to be a couple of weeks, I received an
seen. I then searched for my email from a Yahoo support
domain, and Yahoo couldn't find representative informing me -
it. incorrectly - that my keyword
wasn't featured in my page title
Something smelt fishy. or description. I should remedy
this shortcoming and re-submit my
I'd done nothing ‘naughty' to site to Yahoo.
my site to warrant a ban, and I
still had heaps of links to my Frustrated, I replied. I repeated
site (actually, I had more than the important facts from the
ever before). first email just to ensure they'd
listened. They hadn't. They
I'm an Australian advertising hadn't even searched for my
domain to confirm that Yahoo no description.
longer recognised it.
My laughter was not good
When they got back to me this humoured! I wrote back expressing
time, they had started paying a my displeasure at this
bit more attention. The support "solution". I painstakingly
rep confirmed my suspicion that explained how Yahoo had made a
Yahoo had excluded my site mistake, and that if Google was
because of its .com URL. Her very capable of recognising my
helpful solution was that I Australian business despite its
should change my domain to .au! .com addresses, I would think
She included some ridiculously it's technically possible. I also
complex instructions for how to cited several other .coms in the
do so, and sent me on my merry first couple of pages of
way. Australian results.
As you might expect, I wasn't No response.
satisfied. Nor was I merry. I
explained to her that this was The situation didn't look
not an acceptable solution promising...
because all the links to my site
on the internet are pointing to If this sounds like a familiar
the .com and my email address story to you, don't despair. A
uses the .com. week or two later, I searched
Yahoo Australia for my primary
She was unmoved. She asserted keyword, and surprise,
that this was the best and only surprise... My site was ranked
way to solve the problem. Oh... number 1 again!
and it might help if I added my
primary keyword to my title and The moral to the story? Don't be
intimidated by Yahoo. Trust your plenty of inbound links.)
instincts and don't give up. If
you're an Australian business Anyway, that's my story. I hope
with a .com, and you're not it helps someone.
listed in Australian searches,
this might be why. In fact, I And they all lived happily ever
would think this story is after. So far at least...
relevant to all regional Yahoos.
(Of course, before making any Yahoooooooo!
accusations, it's a good idea to
make sure your site is properly The End.
optimised and that you have
About the Author:
* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details.
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Glenn Murray
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