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Your Web Hosting Company Are You Just A Number



B


y now I'm sure you know         free web hosting? There is only   
how important your choice       one answer: volume. They host     
of web hosting company is       thousands of websites, some       
to your business. But just in         smaller, some larger than yours.  
case you don't, let's review. At      Do you think that in hosting      
first glance, cheap web hosting       thousands of websites, they can   
may seem like a pretty good deal.     give you the personalized service 
Who doesn't want to save money?       that you deserve? Let me answer   
However, there are some areas in      that one for you: they simply     
which you, as an online business      cannot. Why? Because the number   
owner, just can't afford to cut       of sites hosted, coupled with the 
corners. Would you put water in       low pricing simply makes it an    
the gas tank of your car just to      infeasible business practice.     
save money? Choose a cheap web        Practically speaking, from a      
hosting company and you are doing     business standpoint, they cannot  
exactly that. While you can cut       do this. It would not make sense  
corners in other areas of your        to their bottom line. Second,     
business, your web hosting            large web hosting companies       
company is not where you want to      generally run lean and mean. That 
do this, if only for one simple       is, in business 101, they do more 
reason: with free or cheap web        with less. They are not going to  
hosting companies, you are little     provide more people to service    
more than a number, just another      more customers when they can do   
website.                              the same job with less. Granted,  
                                      customer service will suffer. But 
Let's take a look at how cheap or     to them, this is a tradeoff that  
free web hosting companies make       they make up for with volume.     
their money and how they do                                             
business. First, how can they         Now let's look at things from     
offer such cheap prices? Or even      your point of view (an online     



business owner). You already know     cheap web hosting company,        
that time is money. You have          thinking that it will help save   
probably already figured out          them money. Often, it costs them  
that, sadly, time is not on your      more in the long run in the form  
side. Thus, every time your site      of downtime, time spent waiting   
is down you are losing money.         for answers from the hosting      
Even 5 minutes is too long for        company and lost customers. Below 
your site to be inaccessible to       are 6 tips that should tell you   
visitors (potential customers).       if you are "just another website" 
Online business runs 24/7. Does       to your web hosting company:      
your web hosting company                                                
understand that? More                 * Time - Does your web hosting    
importantly, when you have a          company have an "open door        
problem, is your business "just       policy"? If you have a question,  
another website" to them? Or will     Will they have the answer or will 
they take personal ownership of       they refer you to their Help Page 
the problem and solve it as soon      URL? As an online business owner, 
as possible? What about follow        there is nothing more frustrating 
up? Are you just another website      than calling the web hosting      
in the heap? Or will they follow      company for help and then being   
up with you to make sure that you     told to go to a URL for help. If  
are a satisfied customer and your     your web hosting company does     
site is running smoothly? Better      this to you, then you are just a  
yet, will they follow up              number to them.                   
personally, via phone call? Or                                          
will they just send an email - an     * Accessibility - Is your web     
automated one at that?                hosting company answering the     
                                      phone promptly? When they do, who 
Many Internet business owners         is it? Sales? This is a big       
make the mistake of choosing a        tip-off. A web hosting company    



that really knows you and cares       * Advertising/Sales Tactics - As  
about your business won't             your business grows, how many     
automatically try to sell you         services is your web hosting      
something and they won't hide         company trying to sell you? How   
behind an answering machine or        many emails do they send you      
salesperson. A cheap web hosting      trying to get you to upgrade, pay 
company definitely won't know you     upfront, etc, etc.? Better yet,   
by name; they will know you by        how do they make their sales?     
the domain that you have with         I'll tell you how: aggressive     
them.                                 advertising and sales tactics.    
                                      For a cheap web hosting company,  
* Business Knowledge - Does your      it's the only way, because it is  
web hosting company know what         all about the numbers. And you    
your needs are as a website           are one of them.                  
owner? Do they care? Are they                                           
hiring teenagers from the local       * Relationship-Driven - Does your 
high school to answer the phones      web hosting company want a        
(who can't really help you)? Does     relationship with you or with     
your web hosting company have         your money? I bet by now you can  
Internet Marketing experience? If     guess the answer. The fact is,    
you are with a cheap web hosting      cheap web hosting companies make  
company, the answer is no,            profits by increasing sales. If   
because they do their business by     one customer leaves, so be it,    
volume and can't be focused on        because they have the volume to   
those kinds of issues. Kind of        make that up. They really don't   
ironic, don't you think, given        have the time, resources or the   
the fact that you have a website      inclination to really make sure   
in the first place due to the         they have a satisfied, long-term  
Internet?                             client in you.                    
                                                                        



* Patience - Lots of Internet         questions, they may as well be    
business owners don't know the        saying "Next!" Why would they do  
ins and outs of web hosting.          this? Because your business is    
That's understandable. When you       just another website to them.     
talk to the sales department of                                         
your web hosting company do they      Generally, a business web hosting 
use Plain English or                  company that gives you            
"technospeak" that you don't          personalized service, has answers 
understand? Do they have the          to your questions (or ways of     
patience to explain everything to     getting those answers) will serve 
you? Or do they automatically         your online business better.      
assume that you should know and       Having tons of options is fine,   
become more impatient the more        but even better is the peace of   
questions you ask? To put is          mind that comes with knowing that 
bluntly, do they make you feel        to your web hosting company, your 
stupid or dumb? If you are trying     business and its success is       
to give the web hosting company       priority one.                     
your business and they are making     

                              
you feel stupid for asking            






About the Author:

Greg Cesar is a successful Internet marketer, web designer and web hosting provider with over 10 years' experience. He specializes in providing innovative web hosting and internet marketing services that help business owners make more money online. To improve your online business immediately and work with someone who understands what it takes to make real money online, visit: http://www.hostpartnerplus.com


Read more articles by: Greg Cesar

Article Source: www.iSnare.com


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