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You ve Got The Traffic Now What



A


s webmasters are well           people are bound to get stuck     
aware, getting traffic is       without these important           
one thing; retaining that       navigation tools. Always include  
traffic can often be the tricky       these whenever possible!          
part. Surely we've all run across                                       
sites from time to time that were     In addition though, you           
easy to stumble upon, but then        absolutely must, have a healthy   
made us scratch our head              amount of quality content. If you 
wondering how in the holy heck it     are selling something, this is    
got there, and what in the world      especially important. Your        
did it do to deserve such choice      visitors want to see you as an    
rankings or links from other          authority on your subject if they 
worthy sites. Unfortunately for       are going to buy your product or  
webmasters, there isn't any one       service. For example, if you are  
formula for a tacky site people       selling pet food - write some     
won't ever want to step foot in       articles on pet nutrition, and    
again. There are however, several     heck - throw in some articles on  
things that can be done to            pet care in general! Going this   
prevent that dreaded situation.       extra mile will not only make     
                                      better use of your keywords, but  
Boost Your Content                    also show you want to provide     
It goes without saying that you       your valued browsers with         
cannot just have a website with       relevant information instead of   
the basic "Home", "FAQ", "About       just selling to them. This also   
Us", and "Contact" pages. Those       does wonders toward the end goal, 
represent grease on the wheel, so     which is to keep these guests     
to speak. Having just those pages     interested enough to stick around 
will make for one terribly boring     and even bookmark you for later   
site, while omitting them will        visits. Another great tool is to  
make for a choppy site where          have something interactive for    



your visitors, like polls or even     One of the most annoying things   
forums. Include them for input,       you can do to your visitor, is to 
and you'll automatically make         make them have to hunt down what  
them feel as though they're           they're looking for. Make your    
participating instead of just         sidebar clear, concise and easy   
reading.                              to use. If you stop and think of  
                                      what kind of information you      
Use Appropriate Syntax                would want as a new visitor, you  
Always, always ALWAYS keep your       can usually pull this off. For    
audience in mind, and write your      example, if you're selling a      
content accordingly. You don't        service, do not neglect to to     
want your articles to sound like      list rates and hours of service;  
a college thesis if you're trying     if it's a product, don't forget   
to do a gaming site any more than     size specifications and shipping  
you want to sound like you're         guidelines; if it's a store then  
goofing around in a chat room if      think about including a map and   
your site is trying to sell floor     even a picture of the storefront  
laminate. Think about who will be     for added recognition. Make all   
reading the site, and match the       of these things easy to find!     
tone so as to not alienate your                                         
readers. Nobody wants to read         In short, put yourself in the     
what may be really good content,      shoes of someone visiting for the 
in a format that is distracting       first time, and be sure to        
or abnormal to them. Ask for          include the information they will 
feedback if you must, but             expect when deciding whether or   
remember who your target audience     not to pursue your products       
is, and be sure to write for them     and/or services. Again, have      
above all else.                       someone unfamiliar with your      
                                      business or hobby give you        
Make It Nice To Navigate              feedback on what you may be       



missing. All too often, people        steps, don't hesitate to get      
are so used to knowing everything     feedback - from multiple people,  
about their subject, they forget      preferably!                       
others aren't as familiar and                                           
need help. This again, can and        These are just a few tips for     
will alienate visitors. Having an     now, on how to retain that        
outsider's perspective will           traffic once you do manage to get 
greatly reduce the chances of         it coming in. Remember, your      
omitting something obvious to         visitors don't just want good     
you, but all too necessary for        looks or loads of content. And    
your visitors.                        with careful, intuitive           
                                      foresight, you shouldn't ever     
Add The Attraction Factor             have to sacrifice one for the     
Yes, this is the frosting folks.      other. So find the balance, and   
Only very select audiences            see where it leads.               
actually want just the cake, so                                         
make it palatable and nice            Kimberly Bodane -                 
looking. Don't flood your             http://www.helpmyhits.com         
navigation links with ad's, and                                         
remember to use colors with               universal appeal whenever             type="text/javascript">                       
                                                                        
google_color_border =                               
"FFFFFF";                                                               
                                       google_color_bg = "FFFFFF";     type="text/javascript"            
                                                                        
google_color_link =                                         
"0000FF";                             src="http://pagead2.googlesyndica 
                                      tion.com/pagead/show_ads.js">     
google_color_text =                                               
"3E3F43";                                                 




About the Author:

Kimberly Bodane - http://www.helpmyhits.com

iSnare Articles Trademark Balls
Read more articles by: Kimberly Bodane

Article Source: www.iSnare.com


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