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You Can t Ask Jeeves Anymore



T


he new http://Ask.com           search results; Ask is offering   
search engine, minus Jeeves     some tools to help short circuit  
the butler, has a simple        that problem. The image section   
home page design along the lines      is similar to other search        
of Google, with an unadorned list     engines.                          
of major options along the right                                        
side. That list is headlined          The News section shows signs of   
'Search Tools' and includes:          being a shallow concoction, in    
                                      need of a full time editorial     
* Web                                 staff and perhaps some original   
* Images                              content. For example, under world 
* News                                news there are three headlines    
* Maps & Directions                   that are nearly identical from    
* Local                               three different news feeds -      
* Weather                             Reuters, CBS and MSNBC. The       
* Encyclopedia                        notion of defining a news story   
* Ask for Kids                        as "found" is a little            
* Dictionary                          disconcerting. As is problematic  
* Blogs & Feeds                       with many similar news searches,  
                                      a click on one story originating  
The main search feature (Web)         from the Los Angeles Times led to 
turns up the usual list of            a page demanding that you         
keyword-inspired responses. An        register as an L.A. Times         
innovative touch in this section      subscriber (free) in order to     
provides suggested phrases            read the story. Though            
(clickable) to either narrow or       frustrating, this can't be        
expand your search. That's an         entirely laid at the feet of      
impressive concept, if it works       http://Ask.com.                   
well. It is all too easy to be                                          
led into the wilderness with          Their Local search is a well done 



and convenient feature. Enter a       work well. A random search for    
product or service (e.g. "tires")     "dinosaurs" brought up referrals  
and a zip code into a search bar,     and links to several educational  
and Ask will bring up a list of       pages on dinosaurs and a drop     
local businesses that provide the     down menu of dinosaurs by species 
product, addresses, phone             inviting further research. A well 
numbers, websites if available,       designed feature.                 
and a map to the location. Also                                         
included is an estimate of the        Entering a term for search on the 
distance between your zip code        Dictionary page gets you an       
and the business establishment.       actual dictionary definition of   
                                      the word at the top, followed by  
The Encyclopedia button will take     a standard list of search         
you either to Wikipedia, or to a      responses. If the definition      
standard Ask search response, or      feature is thorough, this feature 
both: the search results headed       functions just as well as going   
by a Wikipedia listing. Like the      to an online dictionary such as   
News page, this feature is a          Merriam Webster. The Dictionary   
cobbled together approach to a        option is a new and positive      
service prominently displayed on      addition to search page design.   
Ask's home page.                                                        
                                      Their Weather button was baffled  
Ask for Kids is a well executed       by my zip code, showing no        
feature, although its news            returns. However the search       
resources button takes you (or        results below listed a response   
your child) to a menu of other        to the zip code on                
sources, such as Yahooligan News,     http://weather.com. If Ask        
Time for Kids and CNN for             intends to offer a weather        
Students. There is a search bar       service, it should be as          
on the kid's page that seems to       effective as the sites that come  



up on its search mechanism.           option of entering two locations  
                                      and asking for a map and driving  
The Map service offers street,        instructions, as you would on     
aerial and regional maps, which       other major search engines.       
is a nice selection. However a                                          
random entry of my zip code           Overall, http://Ask.com is a      
brought up a map of a location in     standard search engine with some  
Poland. I've had this problem         new features, some of which work  
before with Google, so Ask may be     well and some of which need       
getting their address data from       further refinement.               
similar sources. You have the         

                              






About the Author:

Madison Lockwood is a customer relations associate, specializing in small business development, for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.


Read more articles by: Madison Lockwood

Article Source: www.iSnare.com


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