rofessional writers find To write good content for the web
it hard to read web means to be able to write plain.
content. Not because web Here are some good tips in
content lacks quality, but writing content for the web:
because it lacks literary style.
Obviously writing for the printed 1. Write as you talk. That means:
media and writing for the web are use a simple writing style: plain
two different matters. There are English, short sentences, clear
not too many people ready to give content and easy flow of ideas.
up the morning newspaper for the, Don’t use fancy words to show how
let’s say, “morning e-zine”, but smart you are. Guess what? People
more and more users browse the don’t care. You don’t want your
web looking for information, news readers to run to a dictionary to
and entertainment. see what you mean.
It’s easier to follow a story in 2. Summarize your main ideas in
the printed media than online. clear titles and headings. This
Reasons vary from the size of the is what web readers are looking
text and the resolution of the for: a clear formatted text with
monitor to how a page is read. a clear structure of ideas. Start
While people read novels and with the headline, continue with
books in sequence, web readers a summary, and use subheads to
are unpredictable. You never know outline different ideas. People
on what page a visitor is going do read bulleted text. Use
to land and from where. People bullets or numbers to condense
browse the web and look for important points (yeah, as in
specific information. Then they this article).
“scan” a page and read solely
what captures their interest. 3. Write less: people don’t like
to scroll down on infinite pages.
Long articles almost always turn imagination, encourage them to
them off. Keep your articles comment and send you feedback.
short – let’s say not longer than Use a personal, friendly style to
500 words. win their sympathy.
4. Chunk your web pages. As users 7. Write for your readers but
prefer shorter pages, try to don’t forget about the search
limit the length of your web engines. Writing for the search
pages by creating slices of engines might cause your phrases
information. Use links to help to sound odd and repetitive, but
readers quickly locate further search engines are looking for
info. keywords. Keyword density is one
of the factors influencing the
5. To enhance reader experience, positioning of your website in
use visible links to more the search engines results. So:
information, news, related repeat words but don’t annoy your
sources, pictures and so on. visitors with this technique.
Don’t mislead your readers. Let Repetitive is not synonym with
them choose which links to stuffing.
follow. As a standard, links are
blue and underlined. But many Now, if you are an experienced
designers choose other colors and journalist or a traditional
a hover effect that suggests to writer, are you sure you want to
users that the text is a link. give that up and become a web
writer? Or could you be both?
6. Write exciting content: people Think about it!
love controversy and learn from
debate. Turn on their
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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