n this article we outline Attention
the key points that you Interest
MUST incorporate into every Desire
sales letter you wield. These Action
four factors really will make or
break your sales page. Then we’ll It’s absolutely crucial that all
discuss some hard-hitting sales your sales pages contain this
letter tactics that I’ve used powerful mix.
myself with explosive results.
Unlike other scams these tactics Attention – Your Title Can Turn
actually add value to your Off Your Prospects Before They
package while increasing your Even Read A Word Of Your Actual
credibility. Sales Letter.
First, why even bother writing Your headline MUST create
good sales copy? attention in your prospects
minds. Get into your prospects
Well, in an online world where head and ask yourself this
your prospects are already important question:
wandering around in a state of
confusion and mistrust, your “What is the most important
sales copy is the one chance you BENEFIT that can solve the
have of establishing credibility, biggest PROBLEM/HURT that my
building trust and convincing prospect faces.”
your prospect that your product
can solve the very problems that Then put this into your sales
torture them day in, day out. letter headline. You need to
create serious waves here – the
We Start With The Basics – AIDA headline must draw your prospect
into the main body of your sales
letter. A good headline gets them increases.
there.
Desire – Make Them Almost Taste
Interest – Is Your Sales Letter The Benefits & Then Make Them
The Life & Soul Of The Party? DESPERATE To Get It!
Do you like talking to the To create desire, you’ve got to
dim-witted dullard at the party? convey the BENEFITS of your
What about the chattering fool package. Go ahead and tell the
who yaps away endlessly about prospect what they will gain when
himself? No. Neither then does they click on the order button.
your prospect want to spend time What about the pain they’ll
with a sales letter that’s either avoid? Time saved? These are
lacking any emotion or (going things that people look for
completely the other way) stuffed before spending their hard earned
to the brim with pointless fluff. cash, and they want to know that
your product delivers.
To create interest in your
prospects, you need to understand Action – The Last, All Important
your products benefits and their Word
own concerns. You need to
understand your industry and what You’ve got to urge your prospects
your product has that your to take action NOW. Make the
competitors don’t. Like a order button prolific and readily
devilish murder mystery novel, available. If your product has
each paragraph must be more limited availability or is a
exciting than the last. (genuine) special offer, then let
your prospects know about it.
As interest builds, so your
chance of capturing the sale AIDA is a simple yet powerful
guideline of setting up sales ultimately that’s the best way of
letters that do what they’re increasing your sales in the long
supposed to – convert targeted run.
prospects into customers. Now
let’s look at some advanced Tactic Number ONE – Limit The
tactics. These, when incorporated Number Of Licences Offered
skilfully into an AIDA based (Digital Products)
sales letter have the potential
of driving your response rates If your product is digital (eg an
through the roof. eBook or membership site) then
consider placing a limit on the
Beyond AIDA – Strategies To number of licences available.
Maximise Your Sales Letter This benefits you as the
Responses information developer because it
creates genuine urgency to
I could have settled with just purchase. If customers miss out,
using AIDA to create my sales they’ll have to pay a higher
letters, and I’m sure I would price to get in and that’s a
have continued to do well. But powerful motivator. The benefit
would I have achieved some of the to the customer is that the
OUTSTANDING results I’ve enjoyed limited number of licences means
in more recent years? Almost they have a better chance of
certainly NOT. success if they use the private
label rights content/videos etc
Now, I’ll walk you through some provided.
legitimate tactics that I use to
make my sales letters There’s of course also a downside
hyper-responsive. The great thing to you on this – limited licences
about most of these is that they mean that once your product gets
benefit the CUSTOMER too – and to higher levels, the natural
forces of price vs demand means - Time limited bonuses – where
that you’ll sell less when the the bonuses only apply for a
product price moves up. Even so, certain length of time or number
I can tell you I put a licence of orders.
limit on many of my products and
it creates a frenzy of sales as Make your bonus graphics visible
people try and get in at the on your sales page and if
lowest price levels. It’s a possible link to the full sales
potent order trigger. page of each bonus. If you
produce many products, avoid
Tactic Number TWO – Pile On The serving up the same tired old
QUALITY Bonuses! bonuses – it can count against
you as your existing customers
It’s true – both the number of may begin to feel they’re missing
bonuses and their respective out on the bonus experience and
quality can really be the “title your repeat sales may actually
clincher”. A platter of highly suffer.
targeted bonuses that are in
demand can be enough to get your Tactic Number THREE – Free
prospect to buy immediately. Updates For LIFE!
You can even implement the Customers love paying for
following tactics with your something ONCE and getting
bonuses: additional value from that
purchase for months and even
- Fast action bonuses where (for years into the future. That’s
example) the first 50 people to just plain common sense, yet the
order get a bonus that everyone vast majority of digital products
else doen’t. that I see being offered online
do not come with updates of any
sort. credibility and that’s a very big
plus.
The beauty of this model is that
as you add more and more So there you have it – a summary
content/resources/ related to of writing sales pages that sell
your package it becomes and additional sales-letter
increasingly attractive to new tactics that genuinely increase
prospects. The icing on the cake the credibility, value and pure
is that your existing customers WOW-factor of your packages.
are delighted and that
establishes further trust and
About the Author:
Find Stunning Big Ticket Copywriting Courses & Videos, Sales Letter Creation Software & Resources Plus A Goldmine Of Internet Business Software, Resell Rights, eBooks & More To Get You Started Earning Money Online - Today. Digital Resale Rights
Read more articles by:
Tuks Engineer
Article Source: www.iSnare.com 
