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Write Your Way To More Traffic
earch Engine Spiders love news story, you need to create
new content. Therefore they something newsworthy to announce.
visit press release sites, Secondly, it is not the same as
article submission services and writing an advertisement. Many
blogs frequently. Placing a link press release services will not
to a website will in the publish your release if it has
signature block of press releases been written like an
blogs and articles will get the advertisement. Ultimately, your
link crawled by search engine purpose is to advertise your
spiders quicker then submitting business, but you do it on a more
them manually. Thus, drastically sophisticated way. Thirdly, the
increasing search engine best releases are short and to
rankings, thereby generating more the point, keep it at around 400
traffic to websites. words or less.
While, again, no one can Answer the questions:
guarantee the placement of press
releases, articles or blogs, nor When writing a press release, the
can they guarantee whether they following questions should always
will be published or used for an be answered:
article, however there are things
that can be done to improve the Who is the preferred audience of
odds. your press release?
Lets Start With Writing Press What’s it about – provide
Releases invaluable information or an
offer or announcement
The biggest obstacle to most
press releases is the release When did it happen?
itself. First, press release is a
Where is it happening.. Location, Honest - avoid the padded quotes
what company … by company officers; even if they
are experts, they come across as
Why – support or justification biased. If used, stick to the
for press release.- what are the facts.
benefits
Timely - if your press release
SO WHAT (i.e. what are the isn't topical, consider
benefits) incorporating it with a recent
news event -- but don't stretch
Your answers should be: it.
Concise - editors receive Does the press release's lead
hundreds of press releases a week (opening) address or answer the
(perhaps more) and appreciate basic tenets of journalism:
releases that are brief and to
the point. Press Release Structure:
Well-written - a good way to Title - very important. Put main
ensure your press release ends up news in the title. You can also
in the waste basket is: bad use a sub-title, but do not make
spelling, poor grammar, and the title too long. Some
illogical or unsubstantiated services, not all, limit the
claims. title to 100 or 200 characters.
Factual - stick to logical and Introduction - tell the news and
substantiated claims, avoiding try answering the WHY and SO WHAT
statements of belief: we're the in he beginning.
best, the cheapest, etc.
Content - explain the news a
little more in detail answering Online.
all the questions above. Write
the text in third person, like a Subtitle:Discount Shopping at
newspaper article. If you like, Walmart, Macy’s, etc…
use quotes, and make sure the
person quoted knows and approves Introduction:
your quote. http://MyAyopahStore.com, is an
online-shopping mall that allows
Boilerplate – short description consumers to save and make money
of the company releasing the news online by shopping in their own
(= you). Keep it to the point and free mall..(The ‘so what’ bolded)
short. You can modify it from
time to time if needed. Boilerplate,
http://MyAyopahStore.com. is an
If in your press release you Online Shopping Mall. Our mission
mention some other companies or is to help everyday consumers
products, make sure to use their save money on the products and
trademark symbols correctly. E.g. services they use everyday and
XX is a service mark of Company, allowing them to receive cash
Inc. YY is a trademark in the USA back from their own online
and in other countries. purchases and by helping other
people do the same simply by
Example of press release giving them their own Free mall
structure: to shop. To learn more about
Ayopah Visit us Today.
Title: Get Cash Back By Shopping
About the Author:
Dornessa Harris, with over 15 years of network marketing experience, is an online marketing mentoring coach and trainer. Write Your Way To More Traffic.
Read more articles by: DORNESSA HARRIS
Article Source: www.iSnare.com |
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