re you looking to get your Google to determine your sites
website found on Google? real relevance.
Then you really need to
hire a Google consultant. - Link Anchor Text
This is the actual words that the
A Google consultant is in many hyperlink is placed in and are
ways the same as regular SEO used by Google to determine what
consultant with one main the website is about (website
difference. A Google consultant theme). This is why it is
will specialise in optimising important to think about how your
websites for Google. Optimising a website is linked to and not just
website for Google is more place the link in the “click
complex than with the other here” text.
search engines as their algorithm
takes different factors into - META Titles
account when placing sites. Each These are the titles given to
of the Internet's search engines each of the pages on your website
will put different amounts of (they will appear in the blue bar
weighting onto different factors. at the top of the window).
These factors can include:
- Keyword Weight
- Link Quality This is the ratio of your
This refers to the quality of and targeted phrase among your page
relevance of the website giving text. Google will expect to see a
you the link. Also the Google different weighting to the other
Page Rank will also come into search engines and it is
effect here as part of that important to use your keywords
websites Page Rank will be passed enough but not too much.
to your website. This helps build
your websites Page Rank and help Do not make the mistake of
believing that optimising a With such a high proportion of
website is an across the board the search market share ignoring
process as just because a website Google as a marketing vertical
can rank well in MSN for example would be business suicide.
does not mean that it would rank
well on Google. If you are serious about you
business and want your website to
Google accounts for approximately do better on Google then you need
80% of all the UK search engine to consider employing the
activity meaning that 8 out of 10 services of a specialist Google
people searching on the internet consultant.
will be using Google to do it.
About the Author:
Ben Norman is a UK based Google Consultant, published author and specialist in organic search engine optimisation. Ben works with a wide range of businesses helping them to make more money from utilising the search engines natural listings.
Read more articles by:
Ben Norman
Article Source: www.iSnare.com 
