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Why The Search Engines Don t Care About Your Website
t’s a fact. The search record-keeping and stick to them.
engines don’t really care
about most websites. If the 2. Start with a good website. If
search engines could talk (perish you site is boring,
the thought) they’d tell you that uninformative, and unoriginal,
for most keywords, only the first why would the major search
page or two of results are really engines want to send visitors
worthwhile. The relevancy drops there? They wouldn’t. So build
off very quickly, and the great content.
remaining several million
websites stored in their indexes 3. Directory submissions are
are irrelevant, and invisible. If nothing to get hung up on. Just
this sounds like the problem your do it and move on. Directories
website is facing, read on. are a small piece of the puzzle,
not a whole campaign. You can
In order to rank well, you have find suggestions for good
to do certain basic things. You directories at
can’t expect to get to the top of www.directorylist.org,
the pile without any effort. To www.isedb.com, and
get your website near the top, www.searchengineguide.com.
you’re going to have to break a
sweat. The ten rules that follow 4. Write regularly and promote
aren’t the only rules in the SEO your articles online. This is the
game. But they are good ones. Use guts of your search engine
them all, diligently, and your optimization work. To get found
site will start moving up the on the internet, you have to get
charts within a couple of months. your name known in your niche.
You also have to get links back
1. Stay organized. Develop good to your site, so you can rise in
planning habits and the search engine rankings. By
publishing good quality articles 6. Start a blog and host it on
via some specialized article your website’s domain. Learn
distribution sites, you can about tags at www.technorati.com,
accomplish both. You can also use and add them to each post. Start
article-writing to help you a “blogroll” of blogs you like.
acquire links to important inside Do something useful with your
pages on your site. (Known as blog (annoucements, reviews,
“deep-linking.”) Some reliable advice, so on) then ask for links
article distribution sites to from trusted sites to help you
check out include keep blogging.
www.goarticles.com,
www.articlealley.com, 7. Do organized link searching.
www.isnare.com, Pick your targets, such as “trade
www.ezinearticles.com, and asssociations in the antiques
www.authorconnection.com. business,” and go to those sites.
Ask for links. Look at links on
5. Become a trusted community those sites, and follow them. And
member. Search marketing is all so on, until you reach the end of
about community and a particular line. The trick here
neighborhoods. If you don’t join is to keep it organized and keep
in, you won’t get recognized. You good records. (I use Excel).
can start by posting to forums in
your field. Real posts, not just 8. If organized link hunts are
link-dropping. Social networking good, disorganized link hunting
also belongs under this heading. is just as good. Huh?
You can join MySpace, and start Disorganized link hunting occurs
spreading the word about your when you track the competition to
business, your hobby, your work, see who is linking to them. Then
whatever it might be. you go after the same links.
That’s why it’s disorganized –
you are just hunting around This is often overlooked. When
wherever your nose leads you. For things happen in your industry –
in-depth tracking, consider the a new product, a show, a
tracking service from controversy – be ready to write
www.googlealert.com. They are not about it. If you don’t, someone
a part of Google, but they track else will, and they will get all
Google, and they are the links. If news breaks, talk
Google-approved. about it in forums, on your
website, and in your blog.
9. Study your web statistics. For
successful SEO, you must track Sound like a lot of hard work? It
who is coming to your site, how is! The rewards go to those who
they are finding you, and how put in the effort, not to those
they navigate your site. Good who want to “get rich quick” with
stats packages can be found at a few tricks. Use all these 10
www.google.com/analytics, as well rules, and your website will
as www.websidestory.com, and become one of the few sites that
www.webtrends.com, to name a few. the search engines really care
about.
10. Stay on top of the news, and
be alert for random opportunity.
About the Author:
Neil Street is co-publisher of Small Business Online, where he devotes space to The Essentials of Search Engine Optimization. He can be reached at Neil Street.
Read more articles by: Neil Street
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