ecause search engines are Here are some things that I
getting thousands of new believe you can do to improve
pages a day - and who knows your standing in the eyes of the
how many authors - they tend to search engines.
be skeptical about new content
unless it’s from a source that I have to say this again (and
they already trust. Website again) - you need to have good
authors are all screaming, “Hey quality content and lots of it. I
I’m the best, rank my site number find that, over and over, people
one”. Your job is to convince come to my sites using keywords
them that you are a trusted that I wouldn’t have predicted.
source of reliable information Writing articles, adding a blog
(whatever your information may or sending a newsletter that is
be). posted on your site are all good
ways to increase your site’s
The best way to build a content. Try to concentrate on
reputation with the search your own unique content. The best
engines is to have some high thing that you can do is to keep
ranking, reputable sites point to adding new information on a
your own site. This sounds easier regular basis. Consistency is
than it is since large, powerful good as you don't usually want to
sites generally don’t give out be seen as chaotic, but I don't
links to small or new sites. (It believe that is as important as
does happen occasionally, which simply adding new content (again)
can cause another problem on a regular basis. This is where
altogether. I have seen sites your visitor logs can be very
overwhelmed with traffic due to a valuable. Look to see where
well-placed link. That's a good people are going in your site,
problem, though.) where they are coming in and
where they are leaving. Add
content accordingly. you’re not willing to provide
your contact information,
Make sure that the search engines everyone may wonder if you have
can easily read your navigation. something to hide.
Having text links to all of your
pages that say where they are Time. That's a hard one if you’re
going is the preferred choice. just starting out. The longer
Stay away form JavaScript and your site has been in existence,
Flash menus. If you must use the better for you, but
them, include text links to all unfortunately there's nothing you
of your pages as well. A complete can do about that except wait. I
site map is also a good idea. have also found that it looks
Google offers a free sitemap good if you renew your domain
maker which can be found in their name for as long as you can (up
“Webmaster Tools” section. to 10 years). This shows that you
plan to be around for a while.
Include detailed contact People won't easily see that
information. People feel much information, but I believe search
more comfortable dealing with you engines do consider it.
on any level when they have
plenty of information about you You should include a Privacy
that they can trust. Search Policy on your site. Make sure
engines are trying to do what there’s a link to it from every
their users want, so they also page and try to keep it as simple
will lean to sites with as possible. Tell everyone how
verifiable information. This much information you collect and
includes contact information. what you will do (or won't do)
Like it or not, you or your with it. Then stick to it. Many
company’s identity can be pretty people understand that you can
easy to verify these days. If change your policy as easily as
you can change your page. "3545651507";
Sometimes it is necessary to
change your policy, but google_color_border =
consistency is always your best "FFFFFF";
bet.
google_color_bg = "FFFFFF";
I feel that these ideas will help
you the most to start with. These google_color_link =
are simple and straightforward "0000FF";
things that will probably always
help you no matter how many times google_color_text =
the search engines change their "3E3F43";
algorithms.
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type="text/javascript">
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google_ad_format = tion.com/pagead/show_ads.js">
"728x15_0ads_al";
google_ad_channel =
About the Author:
Jim Lillicotch is a website designer and marketing expert based in Pittsburgh, PA. Jim is the owner of http://Lillicotch.com. He has worked as a Website Designer and SEO for over 10 years. His passion is helping people start or improve their own sites. He can be reached through his website http://Lillicotch.com
