want to ask you a very No one is finding it. No one is
simple question: "Why do sending you inquiries, or sales
you have a website?" requests, or signing up for your
monthly newsletter.
While you're thinking about a
possible answer, consider these Now, you may be getting some
questions as well: traffic from those who "know"
your web address or have your
Why do you have a telephone business card handy, but since
number? you can't hand out your business
cards to everyone, how are other
Why do you have a mailing customers going to find you?
address?
Simple.
Why do you create brochures,
flyers and newsletters? They are going to use a search
engine, type in a word or two,
See the trend? click a button and find your
website.
The answer is simple: I have a
website so people can learn more This is where search engine
about my services and my company. optimization (also referred to as
SEO) comes in.
If no one could find your place
of business, or even your Search Engine Optimization is the
telephone number, you will process of combining many
probably not be in business long. ingredients in order to get your
site ranked higher in search
The same is true with your engines, mainly in Google, MSN
website. It's just sitting there. and Yahoo.
A few of these ingredients Develop a link building program.
include: Find other websites willing to
place a link on their site
Using quality keywords. You want pointing to your site. Not only
to find and utilize keywords in will this build some new traffic,
your website that best describe but it will help improve your
your company's business, service site popularity.
and products. You will want to
also use those keywords in your Also test and tweak your website
page titles, page descriptions, as "true" search engine
meta tag keywords, alt tags, etc. optimization is a never-ending
process.
Write fresh content. Search
engine spiders love words. Keep Once your site reaches a Top 10
your site's content up-to-date ranking, you must work as equally
and fresh. Visitors to your hard to maintain high positions
website will appreciate it and in search engines.
they will come back more often.
About the Author:
Steve Phillips is a search engine optimization consultant and CEO of Purple Trout, LLC. You can learn more about SEO at http://www.purpletrout.com
Read more articles by:
Steve Phillips
Article Source: www.iSnare.com 
