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Why Page Rank Is Important In Building Traffic



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span                            logarithmic, which means that if  
class="cap">Google      it takes 10 links to reach PR 1,  
Page rank (correctly            then it takes a lot more to reach 
PageRank) is important in             2. If Google uses a logarithmic   
building traffic to your website      factor of 8, as it might do       
for a number of reasons. Before       (nobody knows), then it will take 
we discuss why, here is quick         8 links to your site to get to PR 
heads up on how it works.             1, 64 to reach PR 2, 512 to PR 3  
Page Rank is based on links           and so on. This is very basic,    
between your site and other           since, as I have stated, it also  
sites, in fact specifically           depends on the PR of the page     
between web pages, since it is        providing the link and the number 
links between individual pages        of other links leaving that       
rather than complete websites         page.

                         
that interests Google. That is        

Here are the top 4 reasons     
because Google lists individual       that in my opinion help most to   
pages and not domains. There is a     generate traffic and make you     
formula that Google uses to           money:

                        
determine the value of each link      

1. The higher your Google      
to your site, which is based on       PageRank, then the higher Google  
the PageRank of the web page          is likely to list you in the      
providing the link and also the       search engine results pages.      
number of other links leaving         Google take the view than the     
that page.

                        more other websites link to       

You can see the page Rank in       yours, then the more relevant     
the Google PageRank bar on the        your web page must be to the      
Google Toolbar – it is the green      topic in hand, otherwise they     
bar that shows a numerical value      wouldn’t link to you. In fact,    
of 0 to 10 when you hover your        the links are to specific pages   
cursor over it. This value is         in your site, not to the site as  



a whole, which is why it is           affect your Page Rank. The way    
called ‘Page Rank’ and not Site       your domain name is presented is  
Rank.

                             very important. Take at look at   

2. The higher the Page Rank,       these domains:

                
then the more relevant other          

www.mydomain.com,              
people will consider any              www.mydomain.com/index.html,      
particular page on your website       domain.com,                       
to be. They will feel more            domain.com/index.html

         
confident that if they visit your     

They are all different URLs    
site they will have their             that will lead somebody using     
questions answered and find the       them to your domain. However,     
information they are looking          search engine spiders see them    
for.

                              all as different URLs, and if you 

3. A high Page Rank shows that     use different ways to write your  
you have a high number of links       home page URL, then they will all 
on the pages of other websites.       be listed separately, and all be  
There is then the possibility of      given a different Page Rank.      
others clicking on these links to     Thus, the page rank for any one   
get to your website.

              of them will be weaker than your  

4. The higher your Page Rank,      page would have been if you had   
then the more people will want        used only the one way to express  
you to link to their website.         it. Get into the habit of         
That means that they too will be      expressing your domain in only    
likely to visit your site. They       one way.

                      
will also offer you a reciprocal      

There are other ways in which  
link if you want one, and that        poor use of your website URLs and 
too will provide you with more        also injudicious linking          
exposure online.

                  policies, can harm your Page      

There are some factors you         Rank, but the main point that     
should keep in mind that could        should keep in mind is that the   



your page rank applies to each        deal, and is what you should be   
page individually, and you get a      trying for.

                   
share of the Google PageRank of       

Don’t ask me though, because I 
the page that provides you with       would a link back from your       
the link. If that page has a PR       highest Page Ranked page!

     
of zero, then you get                                                   
nothing.

                          
the first place. For that reason      align="center">                   
alone it is well worth building                                         
up as many links back to your          webpages as possible, not just        type="text/javascript">              
google_ad_type = "text";                                          
                                       google_ad_channel               type="text/javascript"            
="8710800197";                                                          
                                                                  
google_color_border =           src="http://pagead2.googlesyndica 
"F5F7FB";                             tion.com/pagead/show_ads.js">     
                                                                        
google_color_bg = "F5F7FB";                         
                                                                        
google_color_link =             
                      
"0000FF";                                                               
                                          
google_color_url =                                                
"3E3F43";                             
              




About the Author:

Page Rank is an important property of your website, and for more information on internal and external linking strategy check out Pete’s website Improved Search Engine Rank where you will find many other SEO tips.

Article Tags: google, page, rank



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    Why Page Rank Is Important In Building Traffic