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Why Aren t You Making Money Online The Surprising Answer
re you promoting something techniques that you're using,
on the Internet, trying such as traffic generation or
hard to sell it, but not perhaps building a list of
making any sales? prospects. But do you have an
overall STRATEGY, or Plan, or
Is this because you're not Flow Chart of what needs to
getting enough traffic? Is it happen in the process of
because there's too much converting prospects into buyers?
competition? Or is it a failure Before you work out your flow
to generate enough interest chart and address specific
because somehow you're not marketing techniques, have you
communicating effectively? even properly identified your
target market? Do you know who
Whatever you think your problem your prospect is? Is it everyone
may be, I can guarantee there is who can fog a mirror, or is it
a solution. How do I know this? I someone wanting a specific
know it because others ARE making solution to a specific problem?
good money online. If others can You need to be specific because
do it YOU CAN TOO. your prospect will only buy
specific solutions, not
- But what is the solution? generalisations! Your prospect
doesn't close his eyes and say
This is general information here, "I'll buy from the next website I
because this report will be read visit." In the same way you can't
by different people... all with close your eyes and say "Any
different and specific needs. But customer will do, it doesn't
let's start by taking a look at matter if they want this or not,
your marketing strategy. because this is a great
opportunity (or a better health
You may have certain marketing solution, or whatever)." It's
much better to work out the exact basics of any sales process will
problem you can best solve, and use the AIDA formula. AIDA stands
target those people who MOST need for Attention, Interest, Desire,
your solution. and Action. Your overall strategy
should include a flow chart that
Also, can you tell people why takes your prospect through these
they should buy from you and not AIDA buying steps, but those
someone else? What makes you steps only list what to do. They
different to your competitors? still don't tell you how to do it
These are questions you need to - especially on the Internet!
answer before you even look at
building a sales flow chart. Can How do you get your prospects
you give an answer for why you full attention when every other
exist for your customer, in marketer and his dog and cat are
preference to the shop who sells competing with you for it online?
the same product next door? What
makes you any different? You MUST How do you interest your prospect
come up with a plausible answer enough to stay with you until you
to this. As the saying goes, have time to create a desire for
"Differentiate or Die!" whatever it is you're selling?
Your strategy needs to include an How do you make your prospect
understanding of your prospect. desire your solution enough -- so
You need to know what his much so that they will actually
problems are, and what his area take action and buy it? How can
of pain is. If you can identify you do it without lying to your
his pain, and fix his pain, and prospect or deceiving them?
show him that you really can help
him, there's no reason why he So, why aren't you making money
shouldn't buy from you. The online? How can you if you
haven't answered the above take a look at the information
questions? you can access through the
author's link below.
Is THIS the surprising answer to
why you're not making money I hope I've given you something
online?... Is it that you to consider here, and that it
actually don't have a clue what makes sense. Let me know what you
you're doing, but you really need think.
to find out? --- If so, please
About the Author:
Discover what the best online marketers know, and you don't! Learn from the world's best, here.
Read more articles by: Robert Binnion
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