lmost everyone has heard SEOs that talk about the power of
the phrase black hat tricks “free-for-all” links, link
when it concerns Search popularity schemes, or submitting
Engine Optimization, but how can your site to thousands of search
you tell if the firm you choose engines.
is using black hate methods or
what hat. Are they the good guys Some things that are a dead on
or the bad guys. Why is that even give away that your SEO guru is
important? wearing a black hat? It’s far
from a comprehensive list, so if
Simply put playing with the bad you have any doubts, you should
guys can get your site delisted trust your instincts. By all
completely. But how to tell if a means, feel free to walk away if
firm is what or black hat? the SEO:
Well first a reputable SEO firm * owns shadow domains
will tell you what they plan to * puts links to their other
do and how they will accomplish clients on doorway pages
the goals for your site. * offers to sell keywords in the
address bar
They will not guarantee a #1 * doesn’t distinguish between
ranking on Google. Beware of SEOs actual search results and ads
that claim to guarantee rankings, that appear in search results
allege a “special relationship” * guarantees ranking, but only on
with Google, or advertise a obscure, long keyword phrases you
“priority submit” to Google or would get anyway
any of the search engines. * operates with multiple aliases
or falsified WHOIS info
You should not need to employ a * gets traffic from “fake” search
link to your SEO company. Avoid engines, spyware, or scumware
* has had domains removed from google_ad_format =
Google’s index or is not itself "728x90_as";
listed in Google
google_ad_type =
These are just a few things to "text_image";
look for when choosing an SEO
company, but probably the most google_ad_channel
important one is comfort, if your ="3545651507";
gut feel says they are wearing
the grey hat run do not walk google_color_border =
away, your websites life "FFFFFF";
expectancy can depend on it.
google_color_bg = "FFFFFF";
google_color_link =
type="text/javascript">
t-728x90.php";
google_ad_width = 728; type="text/javascript"
google_ad_height = 90;
src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
About the Author:
Nick Stamoulis and Brick Marketing provide companies with Internet Marketing Services
. He writes daily in his blog the Search Engine Optimization Journal
