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Where Do All These Internet Marketing Experts Come From
s I scan my inbox, on a http://www.alexa.com/# and enter
daily basis I have offers the URL of the site.
to improve the quality of
my site, create new catchy logos, An alexa ranking of over a
and increase traffic through million means the site receives
every conceivable method -- but very little traffic. Would you
who makes these guys the experts? buy a service to improve YOUR
traffic from someone who can't
even get people to visit THEIR
Visit their web sites if you site?
dare! When I'm feeling bored,
this is what I'll do... Look at the pages on the site --
do they look like a dog's
Check their Google Page Rank. To breakfast gone bad and come back
do this, you need to install the up warm? Are there banners and
Google Toolbar -- you can get it ads for everything from hair
at http://toolbar.google.com implants to vacations in Tahiti?
Although Google Page Rank does Next, open the site in your
little more than tell you how browser and view the source. In
many people link to a site, if Internet Explorer, simply select
the result is less than 2 or 3, the View menu, and Source option.
they have a problem. (Internet
'experts' should know how to
build their own page rank -- Do a quick search for the Meta
shouldn't they?) Keywords tag. You'll often see
tags crammed full of dozens of
Next, check their Alexa ranking. keywords, mis-spelled variants
For this, you may either install and variations that look like
the Alexa Toolbar or visit they raided a thesaurus.
In reality, if you find more than Guess what happens to a site that
a couple of keywords and keyword requires users to have JavaScript
phrases, the author is simply to navigate beyond the first
unaware of how the meta keywords page? Neither users with
tag is treated by the search JavaScript disabled nor search
engine spiders today. engine spiders will ever get
beyond the first page!
To get any kind of ranking at
all, the page and everything on Oh yes, and link requests...
it should have a clear and strong These have become so annoying
focus. This isn't always possible they almost always end up
on the home page -- where a straight in the trash. I can
person may offer 4 or 5 different count on one hand the number of
(but related) services, but genuine link requests that came
certainly on each of the inside from webmasters of sites
pages, the theme of the page complimentary to my own.
should ring loud and clear.
Many of these I have
While you're in the source code recriprocated with -- but the
view, have a look for JavaScript, thousands of others to totally
Flash inclusions and other unrelated, bogus sites just gotta
non-HTML features. If you see make you wonder what these people
Script tags without matching are thinking.
NoScript tags -- the author is
using features that users without Also, in Google's latest update
script support cannot use. Search -- it is said that recriprocal
engine spiders are also unable links are being severely
(or unwilling) to emulate discredited in terms of
scripted features. increasing Page Rank. Better to
work on one-way links, such as (Would you let a doctor with less
the one you would give me by than 2 years education and
publishing this article on your experience open you up like a
site. :) sausage to practice his first
open-heart surgery?)
Just for fun, run the site
through an HTML Validator service Unfortunately, the Internet is a
such as: http://validator.w3.org/ place where time seems to pass
-- although a certain amount of like dog years. Can it be true
non-standard HTML may be that everyone who has read one or
acceptable, one would hope that two eBooks on Internet Marketing
these so-called experts can write and Search Engine Optimization
HTML well enough so that their now consider themselves to be an
home page will at least pass in expert?
most respects.
As for samples and references --
Last but not least, check the check them out carefully! One
domain registration. Try vendor of custom toolbar products
http://www.whois.sc/beer-store.co similar to my
m (replace beer-store.com with http://www.custom-toolbars.com
the domain of the site you want product gives references to 7 or
to check -- without http://www or 8 'customers' -- but when you
any extra characters) trace them through -- you'll find
that these 'customers' are all
If the site has been registered the same guy!
for less than a couple of years,
what gives these so-called One thing that is just as true as
'experts' the experience to give ever before -- buyer beware!
advice to anyone?
About the Author:
Marty R. Milette is a Canadian citizen and International Management Consultant who lives with his wife and son in beautiful St. Petersburg Russia. With over 20 years of IT experience, his first web sites appeared in 1994 - long before most 'experts' even heard of the Internet. Learn more at: http://www.marty-milette.com
Read more articles by: Marty R. Milette
Article Source: www.iSnare.com
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