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When Linking Create Powerful Anchor And Descriptive Text



A


link is essentially a          includes your most important      
free advertisement on           keyword. The search engines       
someone else's site             considers this important because  
pointing back to yours. So when       the text that is linked is an     
submitting your link information,     indicator of the theme of the     
write it like a well-thought-out      site being pointed to. Each time  
advertisement. Here are some          a site is pointed to with a link  
guidelines.                           that says "golden retrievers"     
                                      that site's importance as a       
1. Give your link text some           "golden retriever" site is        
length -- at least two sentences.     reinforced. See the examples at   
If all "link pages" consisted of      the end of this post.             
a short paragraph or two instead                                        
of five or six words, these link      4. Create more than one version   
pages would have "content" and be     of this link text. A long one     
more valuable. Most webmasters        should be roughly 200 characters. 
want substance (content) instead      A short one might be less than    
of one or two word descriptions.      100 characters. Having two or     
This will also make your listing      three different versions and      
stand out from the crowd.             lengths of your link text ready   
                                      to go will make your life a lot   
2. Pack your link text with your      easier when it comes to actually  
most important keywords. You          placing your links.               
don't have to "hype" you site.                                          
Just pack your description with       5. Mix up your anchor text. If    
your most important information.      you are doing some serious link   
This is called creating a             work, trying to create hundreds,  
keyword-rich "context".               even thousands of inbound links,  
                                      don't use the same anchor text    
3. Make sure your "anchor text"       all the time. The Search Engines  



may interpret repetition of the       your subject matter is clearly    
same link patterns as "unnatural"     stated and your links can be      
and manipulative. So use              clearly associated with the       
different versions of your anchor     subject matter that is most       
text and create different link        "relevant" to your site. This is  
text "contexts".                      the best way to insure they will  
                                      create an impact.                 
Concentrate on building               

                              
keyword-rich contexts in which        






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