link is essentially a includes your most important
free advertisement on keyword. The search engines
someone else's site considers this important because
pointing back to yours. So when the text that is linked is an
submitting your link information, indicator of the theme of the
write it like a well-thought-out site being pointed to. Each time
advertisement. Here are some a site is pointed to with a link
guidelines. that says "golden retrievers"
that site's importance as a
1. Give your link text some "golden retriever" site is
length -- at least two sentences. reinforced. See the examples at
If all "link pages" consisted of the end of this post.
a short paragraph or two instead
of five or six words, these link 4. Create more than one version
pages would have "content" and be of this link text. A long one
more valuable. Most webmasters should be roughly 200 characters.
want substance (content) instead A short one might be less than
of one or two word descriptions. 100 characters. Having two or
This will also make your listing three different versions and
stand out from the crowd. lengths of your link text ready
to go will make your life a lot
2. Pack your link text with your easier when it comes to actually
most important keywords. You placing your links.
don't have to "hype" you site.
Just pack your description with 5. Mix up your anchor text. If
your most important information. you are doing some serious link
This is called creating a work, trying to create hundreds,
keyword-rich "context". even thousands of inbound links,
don't use the same anchor text
3. Make sure your "anchor text" all the time. The Search Engines
may interpret repetition of the your subject matter is clearly
same link patterns as "unnatural" stated and your links can be
and manipulative. So use clearly associated with the
different versions of your anchor subject matter that is most
text and create different link "relevant" to your site. This is
text "contexts". the best way to insure they will
create an impact.
Concentrate on building
keyword-rich contexts in which
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