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What You Should Know About Trackback Spam



T


rackback facilitates            when many sites support it.       
communication between                                             
blogs. When a blogger           Basically, Trackback is designed  
writes a new entry whether to         to provide a method of            
comment on or refer to an entry       notification between websites.    
found at another blog, the            This is a way of one person       
commenting blogger can notify the     saying to another that “This is   
other blog with a Trackback ping.     something you may be interested   
The receiving blog will display       in”. This can be done when a      
summaries and links to all the        person sends a Trackback ping to  
commenting entries below the          the other.                        
original entry. Trackback spam is                                       
when Trackback pings to a site        Trackback is a form of remote     
that directs viewers to a totally     comments where one person who     
unrelated URL.                        wishes to comment on a post in    
                                      another person’s blog writes a    
Trackback Explained                   post on his own weblog rather     
                                      than posting the comment directly 
Trackback as initially released       on the other person’s weblog. The 
is an open specification both as      person commenting simply sends a  
a protocol and as a feature of        Trackback ping to notify the      
Movable Type 2.2. This contained      other. Of course, this is only    
the first implementation of           possible when both blogging tools 
Trackback. It has always been         support the Trackback protocol.   
planned as an open system or a                                          
system that could easily be           Trackback is likewise a form of   
implemented in other blogging         content aggregation. When a       
tools. This is because of the         person writes a post on a topic   
fact that the real value of           that a group of people are        
Trackback can only be realized        interested in, he/she sends a     



Trackback ping to a central           communicate about related         
server whereby all visitors can       resources and are able to         
read all posts about the topic.       accomplish the automatic listing  
Anyone interested in reading          of all sites that have referenced 
about a specific topic could look     a particular post. The ping also  
at the site to continue being         provides a firm, explicit link    
updated on what bloggers have to      between entries as opposed to an  
say about it.                         implicit link that depends upon   
                                      outside action.                   
Blogging software that supports                                         
the Trackback protocol displays a     Trackback is particularly useful  
“Trackback URL” along with every      in finding out whether other      
entry. This URL is used by the        people are thinking well enough   
commenting blogger to send            about what a person has written   
XML-formatted information about       on a weblog to actually link to   
the new entry to this URL through     it. However, allowing Trackback   
his/her software. There are some      links will require more site      
blogging tools that are able to       maintenance to remove Trackback   
discover this Trackback URL           links that are no longer valid.   
automatically while others            The capability of listing anyone  
require the manual entry by the       who has placed a link to a site   
commenting blogger.                   on one’s blog can be abused by    
                                      spammers.                         
The protocol of Trackback is                                            
based on the principle of             Trackback Spam                    
initiating the connection when                                          
sharing of information is desired     The flood of Trackback initiated  
rather than waiting for this same     by spammers can put a strain on   
information to be discovered by       server resources. The amount of   
other websites. Sites can             Trackback spam that a site is     



getting may be seen by clicking       Lookup is another option. Being   
on “Trackbacks” from the main         hit by a flood of Trackback spams 
blog menu and select “Junk            can be stopped by looking for the 
Trackbacks”. The repeated pinging     common unwanted words or specific 
of one’s server even at hundreds      strings to block. Spam Lookup     
of times an hour by spammers can      uses PERL Regular Expressions     
cause server CPU overloads and        thus by adding a few characters   
crashes and can result to having      to the keywords; more flexibility 
the web host shut down the            in what is being blocked is       
affected account.                     attained.                         
                                                                        
There are some defensive measures     Spam Lookup can be configured at  
that can be taken, one is to          the blog or installation level.   
moderate all Trackbacks. The MT       Configuring at the installation   
3.2 allows for approval of all        level is suitable for those who   
Trackbacks before being posted to     have just one blog or want any    
a site. Closely related to this       setting to apply across all the   
is the limiting of unnecessary        blogs on one’s installation of    
Trackback usage. Trackbacks are       Movable Type. When settings are   
pointless when no one tracks a        intended only to apply to one     
site back. Not everything needs       blog, one can configure Spam      
to be “Trackbackable” so prudence     Lookup using the Plugins Tab of   
in determining the difference is      the Settings Item on the weblog   
required. This move is all about      menu.                             
giving the spammers less                                                
opportunities to play at one’s        The plugin has three options in   
expense.                              its anti-spam arsenal. It looks   
                                      up the source IP address of the   
The use of the powerful anti-spam     comment or Trackback and compares 
Movable Type Plugin called Spam       it with several centralized       



blacklist servers. There is an        The keyword filter setting act    
option to force moderation of the     upon keywords in comments and     
comment and adjust its junk           will replicate some functionality 
status when the IP address is         of MT-Blacklist. This is an       
found on the blacklist server. It     incredibly powerful feature       
also looks up the domain names of     except that the plugin, by        
the posted links. The plugin is       default hardly has any keywords   
likewise able to compare the IP       in it. The WordPress Wiki is a    
of the source URL of the              good place to find a list that    
Trackback with the IP it was sent     can be pasted in.                 
from. The blog software sending                                         
the ping is usually on the same       The Trackback validator plugin    
server as the blog itself. Most       for WordPress performs a simple   
spams are sent from zombie            but very effective test on all    
machines and not from the website     Trackbacks in order to stop spam. 
thus this sort of spam can be         The plugin retrieves the web page 
detected.                             located at the URL included in    
                                      the Trackback when one is         
Link settings are also looked         received. The Trackback is        
into. A comment that has no links     approved when the page contains a 
is unlikely to be spam as blog        link to one’s weblog. If the page 
spams generally aim to link to a      does not link, the Trackback is   
dodgy site to improve its             flagged as spam and rejected.     
rankings in search engines. Any       Since Trackback spammers do not   
comment or Trackback that has         set up custom web pages linking   
more than a certain number of         to the weblogs they attack, this  
links shall be forcibly               test would quickly reveal         
moderated.                            illegitimate Trackbacks.          
                                      

                              




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    What You Should Know About Trackback Spam