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What Needs To Be Looked At For Website Improvement



W


hen you have a website        unique title based on the pages   
that is not converting,       content and your most important   
it is definitely time to      keywords. The page title should   
do some improvements. Or maybe        be correct for the page content   
the site just is not ranking          and ideally would include the     
well? Either of these two things      keyword that page focuses on.

 
signal that it is time to get the     

• Unique Meta Description –    
check list out and see what can       Each page on your site should     
be improved.                          have a unique meta description    
When checking your website - new      based on the pages content and    
or old, take a look at this           your most important keywords. Be  
list...

                           sure to pare down the shopping    

• Sufficient page text – Too       list of keywords to just the ones 
little text on a web page will        that actually appear on the page  
cause Google to turn it into a        more than 4 times.

            
supplemental page. There is no        

• Unique Meta Keywords         
magic word count here, but make       (doesn’t do much good, but it     
sure that the amount of text is       doesn’t hurt either) – Each page  
more than the amount of code on       on your site should have a unique 
the page.

                         meta keywords based on the pages  

• Original Page Text – Pages       content and your most important   
that are too similar to other         keywords. Again make sure that    
pages on your site may be             the words listed in the keywords  
filtered out by the search            are actually on the page 3-4      
engines. Do a quick check with        times at least. Also, although    
Copyscape, it will show any pages     some gurus recommend it skip      
that the search engines are           adding the misspelled words, it   
likely to pick up.

                will not help you unless you      

• Unique Page Title – Each         misspelled them on the page.

  
page on your site should have a       

• Keyword repetition in page   



text. Keywords and keyword            produce the results that you are  
variations should be used             striving to achieve. All it takes 
frequently on the page. Don’t get     is a little bit of website        
carried away, make sure the page      improvement and some patience and 
is still comfortable for your         you are good to go! These tips    
visitors to read. A good measure      will certainly help your overall  
on this is to achieve a 4.5%-5%       website improvement efforts.

  
usage of keywords.

                                                  

• Keyword placement in page        

cannot read an image. Tell them       align="center">                   
what the picture is about. Don’t                                        
repeat the some keywords over and      over, if you put the image there      type="text/javascript">              
                                                                        
google_ad_type = "text";                                               type="text/javascript"            
google_ad_channel                                                 
="8710800197";                                                    
                                      src="http://pagead2.googlesyndica 
google_color_border =           tion.com/pagead/show_ads.js">     
"F5F7FB";                                                               
                                                          
google_color_bg = "F5F7FB";                                       
                                      
                      
google_color_link =                                               
"0000FF";                                 
                                                                        
google_color_url =              
              




About the Author:

Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader. For more information about this blog, call 877-295-0620.

Article Tags: keywords, page, site



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