f you've hung around in useful services for website
the search engine owners...However, a few unethical
optimization industry SEOs have given the industry a
(a.k.a. SEO industry) very long, black eye.”
you've probably heard the debate
on ethical SEO tactics. Or, as it So...what makes an unethical SEO?
is often put, white hat tactics Once again, Google has an opinion
versus black hat tactics. on the subject: “Avoid tricks
...to improve search engine
What exactly makes a search rankings. A good rule of thumb is
engine optimization tactic whether you'd feel comfortable
ethical or unethical? According explaining what you've done to a
to the dictionary, an ethical website that competes with you.”
practice is one “conforming to
accepted standards of social or Perhaps a better way to put it
professional behavior”. For would be this: You've gotten a
search engine optimization, I phone call from Sam, who is a
believe that we should get at Google search results quality
least some of the “accepted enforcement officer. He says:
standards” from the search “John, I see that you are ranked
engines themselves. #1 on the keyword xyz. I want to
be sure that you did this in an
Some SEO experts would interject ethical manner. What methods did
that the search engines don't you use?” If you feel comfortable
want search engine optimizers to telling Google how you got top
exist at all, so if we ask the ranked, then you're probably OK.
search engines, all search engine
optimization is unethical. That's Of course, those are only general
not true, though. Google itself guidelines. Read the Google and
says that “Many SEOs provide Yahoo webmaster guidelines.
You'll find many specifics. engines, or to represent your
You'll also find that the golden pages differently to the search
rule of of ethical search engine engines than you do your human
optimization is: “Don't do visitors.”
anything to trick the search
About the Author:
Visit the David Williams Corporation for your Ethical Search Engine Optimization needs!
Read more articles by:
Gabriel Adams
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