earch engines, such as need 100 clicks to get one sale.
Yahoo and Google, provide The 100 clicks will cost you
listings on a per bid basis $1000.00. Now, consider your
called PPC (Pay Per Click) margins. Can you afford to
advertising. PPC has evolved into advertise through banner ads?
one of the most exciting forms of
online advertising. In the past, Why Use PPC?
websites received traffic through
organic results. Note: Organic PPC advertising is infinitely
results are accomplished by more effective than banner
website optimization, link advertising. Instead of paying
popularity, and many other for impressions, you are paying
factors. The highest bidder for for clicks. To take it one step
keyword phrases typically drives further, you are paying for
PPC results. The more you are qualified clicks. Only people
willing to pay for a click the searching for your selected
higher your link moves to the top keywords see your PPC ad,
of the paid results. PPC is one therefore, only interested web
of the most effective online surfers will be able to click
advertising methods. your ad. PPC give the advertiser
more control than any other form
Practical example: A banner ad of advertising technique. In
campaign might cost you $50.00 addition to getting immediate
per thousand impressions. You can traffic to your site, PPC can
expect a 0.5 percent click help you get quick feedback.
through rate that should result
in 5 clicks to your site. That PPC can help your business with
means that you are paying $10.00 your organic search efforts.
per click. Let’s say you have a 1 Before you optimize your site for
percent conversion rate, and you a certain keywords phrase, you
can test it in a PPC campaign. can test your theory. If your
Once you quickly test the theory was incorrect, you can try
conversion rate for a keyword, another keyword. It’s better to
you can dedicate more time to spend a few dollars on a theory
improving organic results for the than to spend several months. The
same keyword. You might believe instant feedback is one of the
that a certain keyword is the most revolutionary aspects of PPC
most important keyword for your advertising.
site. With the help of PPC, you
About the Author:
San diego web design
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