ay Per Call is the next Seems pretty basic doesn't it?
wave of advertising on the But, I had a few questions I
Internet. Similar to a Pay needed answered so I contacted
- Per -Click advertising. Pay Per Ingenio and spoke to them about
Call has a lot more to offer and their service.
a wider audience in mind. The
Pay-Per Call (PP-Call) is geared My first question regarded calls
towards small businesses that do placed after business hours. If
not have a web presence on the my business phones are manned
internet. However, this form of Monday - Friday, 9 to 5, will
advertising can be used by all calls still come in after 5pm on
types of business or services Friday? The answer is that
offered on the net. currently there is no automated
scheduling that will turn your
Advertisers create an ad similar ads on or off at a specified
to a Pay-Per-Click (PP-Click) ad. time. However, you can go in
Advertisers choose key terms in manually and pause your account
which they would like to appear so that your ads are not shown
under. They also choose their during non-business hours. The
geographical location (local, automated scheduling is in the
regional or national) Pricing process of being implemented but
starts at $2 and can exceed $20. there is currently no set date
The ad itself consists of a for this to take effect. Of
headline and 2 additional lines course, you can place your
of text, (including a URL if the business hours in the ad as well
company has one). Surfers then but this may take up valuable
call the toll free number shown space that could be better
in the ad. After the surfer calls utilized describing products or
the number, the call is forwarded services. Businesses that have a
to the actual business phone. call center for after hours calls
are effectively 24 hour abusing it can be blocked.
businesses, so this should not be Hopefully, this will discourage
an issue for them. any type of scam to boost profits
on sites that sponsors these ads.
My next question concerned wrong
numbers and short calls. We have I was also interested to know
all done it. We see one number about ads that did provide a URL.
and dial another. Or, we see Was there an additional charge
something and on impulse we reach levied when someone clicked on
for the phone, and then change the ad? Fortunately, there is
our mind ten seconds after not. If a business sells over
dialing. So, does the advertiser the net as well, they could
pay for these types of calls? Is certainly use this to their
there a time limit a person needs advantage. Of course, one of the
to be on the phone for? There main advantages to this type of
answer is yes. The calls need to advertising is that it caters to
last at least ten seconds. This potential customers that do not,
should be more than enough time for whatever reason, like to make
to establish that a wrong number purchases online. Overall PP-Call
as been dialed. I also wondered may be worth its weight in gold.
about people trying to beat the At least the potential is there.
system. The trouble with PP-Click Will it surpass PP-Click as far
is that people may dial and as the preferred method of
occupy a salesperson with no advertising? Probably, not. It
intent other than to try and does however give advertises who
boost their revenue off the ads couldn't advertise on the net
placed on their site. Ingenio has before a reason to start. Maybe
taken this into account. They can then they will see the importance
track calls that come in through of having a web presence on the
their system. Any numbers seen Internet.
About the Author:
Visit Joe's blog http://mr-seo.blogspot.com/ to learn more about SEO. His affordable web design service is located at http://www.jnb-design.com and for more tips on SEO and his services visit http://www.mr-seo.com
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