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What Is Page Rank And Why Do We Want It
veryone seems to be
scrambling around trying to The funny thing is that I don't
get links on websites with even see the posters on the
a high google page rank. I see freelance sites even adding that
lists of people posting on the links need to be from related
freelance websites, "I need 100 websites. Just any link on a page
inbound links with PR5 or with high page rank.
higher!", "Inbound Links needed
from PR3 and above websites", According to Wikipedia.com
etc. etc. "PageRank is a family of
algorithms for assigning
I get emails from webmasters all numerical weightings to
the time wanting to trade links hyperlinked documents (or web
with me because I have a higher pages) indexed by a search
pages rank than they do. I have engine. Its properties are much
to use all sorts of filtering discussed by search engine
methods in the Webmaster Forums I optimization (SEO) experts. The
manage to keep the spammers from popular search engine Google to
posting links in the forum help determine a page's relevance
because it has a high page rank. or importance uses the PageRank
system. Google's founders Larry
The spammers keep coming up with Page and Sergey Brin developed it
new nicknames and websites, and while at Stanford University in
even new ip addresses. Getting 1998."
their link on a high pr website
or forum is so important to them However, examine search results
they are like roaches after and you will find that page rank
leftover cake in your kitchen at isn't the only determining factor
night. (I hope you don't really in search engine placement,
have roaches . . . or spammers.) although it has value and is part
of the algorithm. Let's do a Site 4: PR4
search on SEO in Google. Site 5: PR5
Site 6: PR6
Site 1: PR7 Site 7: PR5
Site 2: PR0 - doesn't have Site 8: PR4
anything to do with search engine Site 9: PR6
optimization Site 10: PR4
Site 3: PR4
Site 4: PR6 - Wikipedia reference While they all have decent page
to search engine optimization rank on those search terms, the
Site 5: PR6 websites are not ranked in the
Site 6: PR6 listings in order of page rank.
Site 7: PR6 Elementary my dear Watson, but
Site 8: PR4 what exactly is page rank then
Site 9: PR5 and why do we want it?
Site 10: PR7
According to
Hmm a PR0 website is number 2. webworkshop.net, "PageRank is
Now these were SEO websites, so a numeric value that represents
the people there know how to get how important a page is on the
page rank so lets don't just use web. Google figures that when one
one example. Lets try a search page links to another page, it is
for something neither as effectively casting a vote for
competitive nor likely to draw the other page. The more votes
professionals to optimize that are cast for a page, the
websites for. How about Cereal? more important the page must be.
Also, the importance of the page
Site 1: PR7 that is casting the vote
Site 2: PR5 determines how important the vote
Site 3: PR5 itself is. Google calculates a
page's importance from the votes site has PR0, it is usually a
cast for it. How important each penalty, and it would be unwise
vote is is taken into account to link to it."
when a page's PageRank is
calculated. One correction I would make to
that. A PR0 is not likely because
PageRank is Google's way of a website was penalized. If the
deciding a page's importance. It page rank is grayed out in your
matters because it is one of the Google toolbar when visiting the
factors that determine a page's site it might be because
ranking in the search results. It of a penalty. If you built a
isn't the only factor that Google website today, it would have PR0
uses to rank pages, but it is an and not because you have been
important one. penalized.
Notes: Not all links are counted This website and others also
by Google. For instance, they claim to have a formula for
filter out links from known link calculating page rank. I don't
farms. Some links can cause a believe those formulas are
site to be penalized by Google. correct. No one outside of Google
They rightly figure that has the correct formula. This is
webmasters cannot control which not an exact science that you can
sites link to their sites, but say x number of links from x
they can control which sites they number of websites with page rank
link out to. For this reason, of x will give you page rank of
links into a site cannot harm the x. Any of these people with
site, but links from a site can formulas claim that they can do
be harmful if they link to this are simply misleading people
penalized sites. So be careful or misleading themselves.
which sites you link to. If a
The facts that we do know internal links.
about page rank are;
The maximum PageRank in a site
1. One-way inbound links from equals the number of pages in the
websites with topics that are site * 1. The maximum is
related to your website's topic increased by inbound links from
will help you gain a higher page other sites and decreased by
rank. outbound links to other sites. We
are talking about the overall
2. Other one-way inbound links PageRank in the site and not the
from pages with high page rank PageRank of any individual page.
but unrelated topics do help a You don't have to take my word
little, but not nearly as much. for it. You can reach the same
conclusion by using a pencil and
3. The number of links outbound paper and the equation.
from the website that links to
you also determines the value of Fact: The maximum amount of
the link. A related website with PageRank in a site increases as
10 outbound links that links to the number of pages in the site
you is much better than a related increases.
website with 100 outbound links
that link to you. The more pages that a site has,
the more PageRank it has. Again,
The website I referred to above by using a pencil and paper and
loves to state a lot of things as the equation, you can come to the
fact, such as, same conclusion. Bear in mind
that the only pages that count
"Fact: A website has a maximum are the ones that Google knows
amount of PageRank that is about.
distributed between its pages by
I dispute both of those "facts".
I cannot get a page rank of I have one website that is a PR4
30,000 in my article directory on the main page but contains
although I have 30,000 pages in several PR5 and PR6 webpages in
it that have been indexed by the interior of the website
google. Again, an elementary proving that Google ranks
conclusion. webpages individually.
There are seo gurus who will tell When you are doing your link
you that the higher the page rank building campaign, do it for more
the deeper Google will crawl your than just the index page. Put
website. Maybe. Google doesn't links out there for your interior
say that is the case though. pages as well.
Also important to keep in mind Webmasters and individuals will
that search engines crawl and link to quality content and
index webpages not websites, quality content is the single
that is why your page rank may best way to higher page rank and
vary from page to page within search engine listings.
your website. Content is still king.
Links are not king.
Good internal linking and
navigation can help distribute People link to articles and
page rank well throughout your content that is original and
website. Your index page is the well-written and that contain
most important page Google quality information not found
indexes and your other pages will elsewhere. Google also ranks
inherit some page rank from your webpages higher in listings that
index page because it is linked have quality content. That's why
from there. it is still the best SEO method
there is.
About the Author:
Chris McElroy aka NameCritic has been involved in Internet marketing since 1995. He provides content for clients & runs forums like AWD & Freelance Shock.
Read more articles by: Chris McElroy AKA NameCritic
Article Source: www.iSnare.com
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