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What Is Domain Parking The Power Of Domain Names



D


omain name selling has for      by domain registrars. However,    
long given the best returns     emerging trends show that domain  
on investments. Today           parking services are now also     
domain name sales account for         being provided increasingly by    
some big numbers. For example         non- registrar domain parking     
vodka.com sold for an estimated       services. Domain parking services 
$3 million. In most cases these       use advertising feeds from web    
domains were purchased for $6-8       advertising services to display   
which is the price for                ads on parked domain pages.       
registering a new domain name.        Domain parking service providers  
Unbelievable, but true. The           offer domain name owners two      
returns on domain names are           options for monetizing. One being 
amazingly volatile.                   a "one click lander" and the      
                                      other a "two click lander". A     
But what do domain resellers do       landing page is the page where a  
till they are able to sell their      site visitor first lands on. A    
domain names? This is where           one click landing page offers     
domain name parking comes into        visitors a range of advertising   
the picture. A solid method of        links on a single page. On the    
making revenue even while the         other hand the two click landing  
domain remains unsold.                page first shows up a home page   
                                      with various category links. A    
Let us now delve further into         visitor selects a category and is 
what is domain name parking...        then directed to the specific     
                                      category of advertising links.    
Domain parking is a method of                                           
revenue generation on undeveloped     A publisher (domain owner) gets   
domains from advertising              paid for every click on ads       
streams/links. Domain parking         deemed valid by the domain        
services are provided primarily       parking service. This is termed   



as EPC (Earnings per Click/ Pay       services to generate ad revenue   
Per Click).Other terms used are       till the site actually launches.  
CTR or a Click Through Rate. For                                        
example, if a site receives 10        Today, domain parking services    
page impressions or unique            offer geographically targeted     
visitors, and 1 click on an ad        advertising to optimize domain    
link, the CTR would be 10%. The       revenue. For example, a site      
base calculation being the ad         visitor from Germany would view   
clicks divided by page views or       ads specifically for the          
impressions multiplied by 100.        German/European region. This      
                                      helps in maximizing the domain    
Domain parking is generally           potential to the utmost. You      
practised by domain owners not        might find it hard to believe but 
intending to develop full scale       advertisers pay decent dollar     
sites. Most domain parkers fall       amounts for ads in niche keywords 
into the category of domaineers       like debt consolidation, credit   
who purchase potential niche          cards, mortgage etc. Getting $2-5 
domain names for resale. Domain       per click is a reality and        
parking proves very useful for        domaineers making $200-300 on a   
these domaineers who profit from      parked domain name is no myth.    
ad revenue generated even while                                         
their domain names remain unsold.     If you haven't yet made your      
Domain parking also proves useful     first domain investment, now is   
to website owners planning to         the best time to start a          
develop a site over a long time       profitable business investment.   
period. Instead of simply             You could be surprised with your  
displaying a "site under              returns.                          
construction" banner, they can                                    
easily monetize their site                                              
potential using domain parking        


type="text/javascript">              
google_ad_format =                                                
"728x90_as";                                                                 type="text/javascript"            
google_ad_type =                                                  
"text_image";                                                     
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google_ad_channel               tion.com/pagead/show_ads.js">     
="3545651507";                                                          
                                                          
google_color_border =           




About the Author:

Varon writes expert articles on the domain parking industry. He also has his own blog where he explores unique methods to maximize domain revenue. Varon's blog can be found at http://www.domain-parking-monetizing.com

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