eo has been very useful make them rank high.
and famous in internet
marketing. There are many This is done by cloaking the
techniques that make boosting programs that weigh the IP
your site a success through address of the other party to a
different seo strategies. But database of the known IP address
despite the success of seo, there which comes from a definite
are some black practitioners who search engine spider. If there is
tend to see the field of search a match in the IP address on the
engine optimization as war, and list, it serves a page which is
the search engines are doing particularly written for the
anything to beat the competition search engines.
whether it is fair or foul. Those
white hatters market with the Cloaking has several good reasons
other search engines as which include increasing
associates or partners who can advertising and promotion. If you
help them drive links and are trying to control your
business to their client's sites. rankings in the different search
engines, it might result to
Cloaking happens when a website penalize your site or it might be
or a web page displays different banned.
content for a certain search
engine spider in opposition to a Spamming or the keyword stuffing
human user. Cloaking is the one is a long list of keywords placed
that delivers a version of a page in the content and also the code
to an Internet user and a on the page which makes it
different description to a search unreadable. Have you seen a page
engine. You will notice a cloaked that repeatedly displays an ad
page is filled with keywords and with certain words? It is obvious
phrases that the site wants to that the site is trying to rank
its page. This is known as
keyword spamming but it is just This makes them able to put some
one tip that most SEO companies links which are unseen, but has
are trying to do to increase page long been noticed by the search
rank. engines that is why they have
come up with another strategy
You might not notice the page may this time. Spammers are using the
have invisible text, title tags, cascading style sheets in order
meta tags and comment tags. If a to hide the text. Some are also
page repeats a certain keyword using tags which are set to hide
repeatedly, google might place a the text on the page. These
filter to lessen the ranking or strategies are considered hidden
much worse, ban the site. Keyword if they are left unseen but
density can be quite tricky but search engines have their own
following the general rule, 3% t0 technique of spotting invisible
12 % is the percentage to which a links so better not do it at all.
site can use the targeted
keywords.
The doorway pages are those that
You will notice there are some exclusively exist to rank well in
hidden texts in SEO strategies. the different search engines. You
This happens when a text or link may notice some of the pages
is invisible to the website being ugly and some contain
visitor but can still be seen by paragraphs which do not have any
the search engines. If this relation to the topic. Most of
happens it is considered hidden. the time these doorway pages are
Before, people used small fonts not part of the regular
to hide the text or they would navigation of the site which are
even use the same color for the called orphaned pages.
background.
A black hat SEO can use very good find this truly spamming.
software to filter or generate
the doorway pages. This happens If you are going to put up your
when they plug a few keywords and own website, make sure that you
search the page. will avoid these things and keep
SEO marketing fair and do not
You may notice some sites linking think of competition. Think of
to other sites which are have no how you can increase your site
relation at all. Some sites just ranking fairly.
link to other sites which is part
of their strategy. Now, you will
About the Author:
D. Goldberg is editor of Make More Money Easily. Insider tips on creating wealth online.
Read more articles by:
Dana Goldberg
Article Source: www.iSnare.com
