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What Happens When Optimization Becomes Overdone



T


oo much of a good thing is      through their indexes to find a   
a bad thing. This is the       result that would be relevant to  
rule that every search          the surfer’s query. When the web 
engine optimization professional      site detects that a search engine 
and web master must follow to         sweep is happening, it will show  
avoid being severely punished by      the set that is packed full of    
search engines. And believe me;      keywords relevant to the search   
search engines do punish web          query. This guarantees that the   
sites that overstep the bounds of     web site gets returned at the top 
good and acceptable SEO               of the results list or at least   
practices. You can end up being      near the top of the list. When   
banned from search engine indexes     the web surfer opens the link to  
and if this happens, where would      the web site, the correct set of  
you be? Nobody likes being made      web pages is presented. The      
a fool of and search engines are      visitor would then find out that  
no exception.                         the web site does not contain the 
                                      content he or she is looking for. 
--- Cloaking and Camouflaged Text      Sometimes, the content is not    
---                                   even related to the query.        
                                                                        
One very “black hat” or very          Camouflaged text is incorporating 
unacceptable search engine            in your web site body lots of     
optimization practice is              keywords that have the same color 
cloaking. Cloaking occurs when a     as the background. The visitors  
web master creates two sets of        do not see these camouflaged      
web pages. One set is for search     texts when they read the content  
engine spiders and the other set      of the website but the search     
is for human visitors. When a         engines are fooled into returning 
search engine query is made, the      the web site at the top of the    
search engines will browse            results list because of the       



wealth of relevant keywords it        anything beyond that can only be  
apparently has.                       considered keyword padding. And  
                                      also keep in mind that keyword    
Cloaking and camouflage text are      packed articles are not fit for   
very risky optimization               human eyes. You may be able to   
techniques that carry dire            get to the top of search engine   
penalties when a web site is          ranking, but for what? Your       
caught.                               visitors are likely to get        
                                      exasperated when they try and     
--- Keyword Padding ---               fail to understand what your site 
                                      content is trying to say. Thus,  
It is good to have more keywords      you are not likely to get any     
in your pages because the more        sales, and increasing web traffic 
keywords you incorporate in the       without increasing customers is   
body, the higher your page            an exercise in futility.          
ranking will be when that keyword                                       
or related keyword is used in a       --- Redundant Content ---         
search engine query. However,                                          
have you ever read an article so      Some web masters lift content     
keyword rich that you cannot          from one page of the web site and 
understand it? This is the work       paste it to another page or to    
of SEO experts who interpret          other pages of the same site. It 
keyword dense to mean keyword         is these web masters’ belief that 
packed. This is something that       doing so would be able to         
search engines frown upon, and        increase keyword density without  
due penalties are given for such      keyword padding. And with this   
infractions.                          the relevance of the web site in  
                                      keyword queries increases. This  
Remember that 3 to 7 percent          is another overdone optimization  
keyword density is acceptable but     effort that does no good because  



search engines do check for           

                              
redundant and copied content!         




About the Author:

David Bain is author of the free report "Top 10 Biggest Search Engine Optimization Mistakes". Visit http://www.Top10SEOMistakes.com to download it today.


Read more articles by: David Bain

Article Source: www.iSnare.com


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