here are some features change text on your website --
your e-commerce website such as information about
must have -- and there are shipping charges, terms of
some that you may need in the business etc -- without having to
future . By looking at them rely on your Web designer to do
carefully and getting it right it, who will probably charge you
first time you will save yourself each time.
a lot of money further down the
line For this, you need a built-in
content management system to
Unlimited products and unlimited change the text based pages
categories yourself.
You want to be able to easily add Easy-to-use admin area
your own products and menu
categories to your website An easy-to-use admin area is a
without having to call your Web must as you will be using it
designer every the time you need every day. You need to easily be
something changed. Check there able to see new orders, view
aren’t any restrictions on the customer details, add new stock
number of products you can add etc and this should all be easy
too, as there may be hidden costs to do via your admin area or
if you go over the maximum number control panel.
– or worse, the system may not be
able to handle it and you may Comprehensive reporting
need an expensive upgrade.
You need to see reports on
Content management visitor information such as what
products have been viewed etc so
Ideally you want to be able to that you can make informed
decisions on new product to links manager.
stock, what products you should
drop etc. Comprehensive reporting Search engine optimisation
gives you valuable market
intelligence that you can use to Having mentioned search engines,
really grow your business. another valuable feature is the
ability to specify Meta tags for
Newsletter and e-mail functions each product page you create.
Meta tags are the “hidden code”
With e-commerce it is absolutely that search engines use to
vital that you can keep in touch determine what your page is
with existing customers in order about, so by making sure you can
to encourage them to purchase put the relevant keywords in for
from you again in the future, by each product, you will give your
sending out special offers, site a huge advantage.
product updates, newsletters etc.
Look for an e-commerce system Other features
that has email list functions
built in to it. There are many other features
that you can get in an e-commerce
Link manager website, such as specials,
bestsellers section, recommended
The ability to add links to other items etc, so think ahead as to
websites with out having to rely what you may need in the future
on your Web designer is crucial, and ask any web designer to
as building link partnerships is include it now as it will be a
a vital tool in order to obtain lot cheaper than to get it put in
good search engine rankings. at a later date.
Look for a system that includes a
About the Author:
Robin Porter is CEO of Arpey Internet - a UK ecommerce web site design company.
Read more articles by:
Robin Porter
Article Source: www.iSnare.com 
