very new webmaster will to be SEO experts.
eventually run into the
term SEO (Search Engine This war has those that contend
Optimization or Search Engine that natural web design rules.
Optimizer) when he or she is You design the site for the
working on marketing a website. surfer to browse and review. You
This term can be generic and pay a small amount of attention
decisive all in one study. to the Meta Tags and the search
engines. The individuals pushing
The term came around at about the the no SEO work are web purist in
same time as the Search Engines a sense. They contend that if the
started to take hold. Infoseek browsers can read and display the
was one of the first broadly used web properly then the site is
search engines and the SEO crowd adequate.
quickly grasped onto designing
the sites with SEO as the main The middle ground group will
intent. The first technique was argue that SEO techniques are
to simply stuff keywords for the well known and can be utilized to
sites into the Meta-tags. This drive the rankings of a site in
design allowed webmasters’ new the search engines. They will use
sites to go to the top of the relevant URL’s for websites,
search rankings. write unique content for the
sites, write articles to submit
Infoseek and the other search for free distribution, and even
engines quickly began working on utilize unique file names for
systems to overcome the stuffing their pages. Each of these is
of web-pages with SEO work. This considered natural and common for
has now cascaded into an all out creating websites. These items
war between the search engine also are SEO approved and prevent
companies and those proclaiming banning of your site.
Blackhat techniques will
On the other side of the fence typically yield a faster return
you have individuals using SEO as on your website design as they
their main driving factor for intentionally drive search engine
their website design. They will traffic. However, if your site
utilize any tactic possible to continues to show these items, at
gain in search engine rankings. some point the search engines
Many of these tactics are will key on this characteristic
considered black hat SEO and ban you from the rankings.
techniques. They will include
hidden text, cloaking, SEO can be a decisive subject on
spam-indexing, meta-tag stuffing, the web. Every website designer
keyword stuffing and many others. and wannabe designer has their
stance on what SEO actually
When the search engines discover means. Making the subject even
the use of these techniques you more decisive is that no-one
will be quickly de-indexed, and actually knows the algorithms
your search results will drop that Google, MSN, and Yahoo use.
from the web. Just ask BMW how So, getting banned for black-hat
that affects your rankings, as SEO techniques by one search
they were dropped from Google’s engine may not affect you in the
searches for utilizing blackhat others.
techniques in 2006.
About the Author:
Chris McElroy manages the SEO Blog for ASM Development - We can help you with all your SEO & Web Design needs & Ghostwrites Articles.
Read more articles by:
Chris McElroy AKA NameCritic
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