eb sites used to be the maintain. What killed a lot of
tools of High Tech, High business web sites early in the
Expense companies; back days of the Internet was that
during the dot-com boom, maintaining a site meant that the
companies were spending hundreds business owner had to be
of thousands of dollars on domain something of an HTML guru, and
names, and millions of dollars on keeping your HTML skills sharp on
web site development, often top of running a business quickly
trying to carve out niches in the turned into a mess. Now, with
"new economy" (anyone remember content management systems like
the pet-food delivery service?). forums and web-logs, you can get
by with just typing text up like
If that's your deep and abiding you would for an email message.
impression of business oriented
web sites, it's worth it to Your web site gives your business
update it. The Internet's list of a national and international
web addresses continues to grow, presence. It is, in effect, a
and it provides a great leveling brochure or flyer that costs you
effect between small businesses fractions of a penny to
and large. It's impossible to distribute to interested parties,
tell how large a company is from and it's a brochure that can be
its website, though some national updated as easily as editing a
and international brands will, document in a word processor - as
with a bit of thinking, show the opposed to printing 30,000 of
difference. them, mailing them out with 30
cents each in postage - and
Done right, web sites should be having them become obsolete the
easy to maintain. Investigate next month.
getting things set up on your
site so that the site is easy to Even more than being a brochure,
a presence on the web for your the right solution set up.
business allows you to interact Amazon.com is the pioneer in web
with your customers, and to make sales, but every company can
a community among them. Customers handle some sort of web based
who give and receive feedback on transaction, though some will
web sites have a strong tendency take more technical know-how than
to refer other customers to your others.
company - they drive business
through good old "word of mouth" So, if you're looking to grow
advertising to people they know, your business, one of the keys is
who come in, see an active letting customers know about your
community, and decide that your products and what you're doing.
company and its products are Web sites are the most effective
interesting. way to reach your target audience
as cheaply as possible.
Your web site also becomes an
active point of sale, if you have
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