What Are SEO Keywords

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span sure that the site’s

class="cap">An

SEO is of top quality. The
article looking at keywords     text that is contained on a
within websites, and why their        website needs to contain keywords
correct use in these sites            that are likely to be used in
content is so important. The          searches for a particular topic
article also looks at how failing     or product. These keywords are
to use keywords can have a            often the name of the topic or
negative impact on your website.      product itself.

SEO Search Engine Optimisation is

For example if a person wanted
a method of attracting traffic to     to find out about long haired
a website through the use of text     cats they would type the phrase
within the website. Within this       ‘Long haired cats’ into their
text are keywords which relate to     chosen search engine. This would
the search that is being              then start to crawl or spider the
performed. These search results       Internet looking for all the
are classed as being ‘natural’ as     websites that had these words
the language within the text          contained within them. If a
flows correctly and easily picked     website had the exact phrase
up by the spiders that search a       ‘long haired cats’ on it,
website’s content in order for it     preferably several times, then it
to appear on a search list.

would rank highly on the search

SEO is a hugely important          results. The words ‘long’
aspect of a website’s marketing       ‘haired’ and ‘cats’ all
and can be the difference between     separately would not really have
getting 5-10 hits per day and         much relevance to the search
thousands of hits. Everyone wants     results, after all these could
their website to be ranked highly     present websites about long hair,
on search engines and many people     or just cats in general and the
will go to great lengths to make      person searching would find these

of little or no value to them.        for, and use them within the text
This is where the use of SEO          on the site. Keywords do not need
comes into play. If you were the      to be long and difficult to
owner of a website that was about     spell, in fact the more words
long haired cats, you would           that are difficult to spell the
obviously have this term              worse your rankings could be as
contained within it, or so you        many people might not know how to
would think. However, if you are      spell them. Some search engines
not aware of SEO you might not        will provide you with the correct
use this term at all in your          spellings and results but it is
websites content, preferring to       best to go for simple words that
use breed names instead, or it        are easily to understand and
might only be used once or twice.     spell.

This would result in low rankings

Once you have come up with
and very little traffic to your your keywords you then just write
site.

the text of your website with

Keywords are easy enough to        those words contained. Good SEO
think of on a certain topic, but      is easy to read and not stuffed
they do require some thought.         with keywords, as this can lead
However, the effort put into          to your site being banned from
thinking about keywords is minor      directories as it is seen as
compared to the amount of traffic     using unfair tactics to gain a
they can provide for a website.       high ranking. By using keywords
It is important to think about        correctly in your text you can
what your website is about and        achieve a high ranking and
then think of all the terms are       attract many visitors to your
the subject that you can. Then        site.

from these you can decide on the
best keywords, the ones that

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About

the Authorid="authorbio"                        title="http://www.searchengineopt
class="membersnoticewhite">Adrian     imising.com"
McLean is responsible for Search      target="_blank">Engine Optimisation (SEO), at the     color="#001000"
leading SEO Company in the UK, to     size="-2">http://www.searchengine
learn more about SEO, please          optimising.com.

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