good working definition company's products give feedback
of a blog is simply a and ask for help. Blogs can be
journal or newsletter that hosted by single individuals,
is frequently updated and shared by teams, or produced by
intended for the timely reading. entire companies.
It often provides opportunities They may be hosted on a dedicated
for unfiltered and immediate blog server using fancy templates
feedback, sports an informal or or lovingly hand-crafted in HTML
even partisan attitude, and is on a page that resembles a
written in a more personal style bulletin board.
than traditional press outlets.
But a blog is not simply a
Blogs come in all shapes and syndicated column or a newspaper
subjects, from the maunderings of that is online. Many news outlets
troubled teen souls to displays feature their content online and
of classical photography to even allow readers to respond to
breaking news and commentary. stories.
They can be online journals, However, the newspaper's business
locked with a password shared by does not change just because it
a few trusted friends, or they has a new medium. Editors and
can be page after page of source writers still do the same jobs
code, sharing useful and free they did before the advent of
computer programs with the world. online distribution; the
newspaper does not view itself as
any different from what it always
A blog may be an online journal was.
tangential to a company's main
business, where users of a And perhaps therein lies the
difference: attitude.
The number of individual blogs
The newspaper sees itself as has topped 20 million and
presenting all the news that's readership is exploding.
fit to print, written by
objective professionals, while In fact, the trade magazine Ad
the blogger sees himself as Age reports that during 2005
presenting a piece of his own alone, American workers will
world and his own expertise from spend the equivalent of 551,000
his own perspective. years reading blogs, rumor
sheets, and online diaries.
As blogs become more popular,
more columnists are becoming Hundreds of millions of readers
bloggers and more bloggers are worldwide get their news and
becoming professional in what entertainment from these
they write. Perhaps in a few independent sources, supporting
years, the distinction between their favorite bloggers through
the Old Media and the New will be donations, link usage, and
irrelevant in the mind of purchase of blog-related
writers; for many readers today, memorabilia.
it already is.
About the Author:
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Rene Graeber
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