f you were asked to put a the sales cycle i.e. they don't
value on your website what persuade the reader enough to
would it be? Perhaps you progress to the next stage
paid a small fortune and whether that's submitting a sales
commissioned a top design agency query or making a purchase.
to build it. It would still be
worth at least what you paid for So how have you determined the
it, right? value of your website? Have you
only taken into account its cost
It's a sad fact that a great to build and maintain or have you
number of websites are worthless. also considered what it actually
They give no value to their does for you and the value it
owners and are little more than a adds to your business? Ask
drain on resources. Would it yourself this question, if you
surprise you if your website was were to put your website up for
classed as one of these? sale, how would you convince a
potential buyer that it was worth
The World Wide Web is made up of the asking price? Would you sell
millions of webpages so it's not it on the basis of how much it
surprising that many are rarely cost to build or on the strength
seen by human eyes other than of the benefits it brings?
their owners' and creators'.
These unfulfilled webpages are Do you think owners of expensive
like trees in a forest. They can luxury cars are motivated by how
make as much noise as they want, much they cost to build, run and
but if no one is around to hear service or because of things like
it then who is to know they ever the prestige they give the owner,
made a sound? Too many of those the superior performance and
that are seen by people are poor higher levels of comfort? In this
at encouraging progress through context, it may be easier to
recognise value and worth, but other cost "£1,000 to build,
when it comes to your website can wouldn't win any design contests,
you do the same? If your website but consistently generates fresh
provides you with no measurable leads and converts a high
benefits or is a tree in a lonely percentage of prospects into
forest then how can you be sure customers. Which of these
it's worth anything? websites do you think is worth
more?
Suppose we're comparing two very
different websites; one cost Now ask yourself again, what's
"£10,000 to build, looks very the value of your website?
impressive, but converts poorly,
generates little interest and the
About the Author:
William Lee is the proprietor of Web Star Creations (http://www.webstarcreations.co.uk). His personal blog is http://www.wlee.me.uk.
Read more articles by:
William Lee
Article Source: www.iSnare.com
