n addition to your visitor lands on your homepage
customers, take advantage your goal is to engage the user.
of technology to improve As the user browses through the
usability. For instance, log site, a uniform feel is going to
files tell you which pages are simplify the user experience. One
most visited and for how long, of the worst web sites make every
unique vs. repeat visitors, etc. page look wildly different, so
They will not tell you whether the visitor never becomes
users found what they wanted, or comfortable with the site. If you
why they abandoned their shopping make your web pages utterly
carts. different, it is less likely that
your visitor becomes quickly
Many services advise on familiar with the site.
predictable problems such as
broken links, missing ALT tags Images
for images, page load
performance, but are as There is nothing more boring than
anticipated unable to spot a website without images. A site
complex things like difficulty in with text only is dull and
locating products, awkward overwhelming at the same time.
navigation, meaningless graphics, Images can create excitement and
or poor results from on site help spice up your content. The
search. most important concern with
images is file size. Images can
Flow be fairly large files, slowing
down the page load process. If
It is important to create a your images are too large, or you
uniform feel for your website. have too many, reduce the number
Uniform doesn’t mean boring, of images or the file size.
rather it mean consistent. When a
Speed animation to load. Your customers
are visiting your site because
You can’t afford to lose visitors they are looking for a product or
because they give up waiting for service. They, for the most part,
your entire page to load. The could not care less about viewing
Internet is a fast moving a flash movie. Sorry, the “skip
superhighway, and if you website intro” button is not much help
doesn’t keep up it’s going to be either. Flash intros are slow,
left behind. Page load has to do obnoxious, and will result in
with file size, server loss of revenue. Don’t add flash
performance, and available for the cool factor. Unless it
network bandwidth. Although serves a purpose, forget it.
more-and-more people connect to
the Internet through fast Many Flash designers reduce the
broadband connections, keep in granularity of user control and
mind the dial up users too. regress to old school
presentation styles that resemble
Flash television age media rather than
cyber age media. Websites that
Avoid Flash websites at, almost, force visitors to sit through
all cost because it lowers sequences with nothing to do
usability. Flash encourages eradicate the single most
design abuse as it slows important characteristic of the
websites. There is nothing worse Internet, interactivity.
than visiting a website and
having to wait for a clever Flash
About the Author:
How to succeed online.
Read more articles by:
George Meszaros
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