opyright © 2007 Bonnie first place.
Gean
The idea is to cater to visitors,
It’s so easy to annoy and drive as long as possible, in hopes of
away website visitors. Ensuring getting them to join your list or
your site is user-friendly–and to buy something. Neither is
not annoying–is one of the most possible when you’re promoting a
important factors in creating a site that isn’t ready to
successful online presence. accommodate the traffic it
receives.
To guarantee your website is
ready for traffic, consider the 2. Create your subscription
following 5 points before kicking forms.
your web promotions into high
gear. You can’t build rapport with a
group of people unless you have
1. Remove any “under access to them. Ideally, this
construction” signs. means building a mailing list or
several diversified lists. Offer
People are visiting your website multiple subscription forms
because your promotional message placed in your web pages and
triggered their fancy. Nobody prepare an incentive to get
wants to be directed to a site people to subscribe.
that holds a welcome message and
a sign that states, “under * Know who you’re talking to and
construction.” speak to them directly.
* Address the problems that your
Frankly, sending traffic to an list will solve for them.
unfinished website only defeats * Answer your prospect’s
the purpose of advertising in the question, “What’s in it for me?”
* Ask them to take specific If you anticipate creating a
action to join. larger site, rather than using
“under construction pages” that
This not only makes your mailing cut off the natural flow for
list enticing for newcomers, it visitors, consider building it
also allows you to connect with one section at a time.
them after they’re gone.
If you want to create a home and
3. Include an easy-to-use garden site, decide what to put
navigational system. in front of the public first; the
home section or the garden area.
The truth is, your visitors are Then proceed to build it.
going to be pressed for time.
This is the way of the The great thing about structuring
world-wide-web and the more you web pages in this fashion is how
can do to make using your site - nicely your website will flow,
EASIER - the better! while the rest of the site is
being designed offline.
A navigational system using
understandable links or buttons 5. Think community!
that lead deeper into your site,
as well as making sense to the People like to feel as if they’re
end-user, is nothing short of a part of something special. Your
surfing bliss! job, as a site owner, is to make
this a reality for every person
If all else fails, use a site map who visits your web pages.
page.
* Be yourself and let your
4. Build one section at a time. personality shine through.
* Offer more than a quick
one-liner in your outgoing community. That’s a fact! I
emails. suggest you build your website
* Think relationships first - around these shared attributes.
sales second. You simply can’t go wrong with
* ASK visitors what their this mindset.
pressing problems are and help
solve them. Before you tackle the job of
* Provide adequate community website promotion, make sure your
tools and add to them, website meets all the criteria
frequently. listed above to guarantee it is
* Provide tons of free ready for the traffic surge it is
information to help educate your about to receive.
users.
Now... go forth and promote for
Every person, who is a part of a prosperity!
target market, shares common
traits with others in that
About the Author:
Bonnie Gean, a seasoned marketer and writer, teaches you how to drive thousands of visitors to your website using the power of Craigslist. For more information, visit http://www.bonniegean.com/p.php/craigslist
Read more articles by:
Bonnie Gean
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