ere are some key points less-important features. Focus on
that I focus on when the key benefits of your product
designing a website for a and leave the details for later.
client.
3. Convert Website Visitors into
1. Get Right To The Point Customers
People are not patient. Studies Turning a website visitor into a
have proven that people will read customer is the most-overlooked
long ads and marketing materials, aspect of web-based marketing.
but only if it's clear there's You want those who visit your
"something in it" for them. Be website to buy. Get them to buy
concise. Be quick. Be your products or services online,
interesting. Don't beat around or contact you to buy them. Get
the bush with long introductions them to volunteer their name so
or unrelated information. Tell that you can inform them of
your customer what they want to specials, product upgrades,
know right away and they'll stick events, or new products via
around for more! e-mail or regular mail. The key
is to offer them something! A
2. Focus On Your Target Audience free catalog, a free quote, a
Remember, your website should free analysis, a free reprint of
appeal to the interests of your an editorial article -- anything
target audience, no one else your buyers might find of value.
matters! Focus on your target
market and put yourself in their 4. Make It Easy For Viewers To
shoes. If they're interested in Respond
your product because it saves You'd think this was obvious, but
them time, then focus on it's overlooked far too often.
convenience, don't start your You absolutely must make it easy
pitch with a laundry list of for a reader to contact you with
questions or to give you their
contact information. Plaster your 6. Make Your Website Useful
1-800 number across it, make sure Make sure all the less
there's a link to your e-mail interesting information your
system, and treat visitors with prospects or customers could
the care you show any other potentially want is available.
prospective buyer. I have seen For example, include full product
sales-oriented websites that listings, specifications, case
never once listed a phone number studies, success stories, white
or provided a contact form. papers, and testimonials. And
don't forget to include important
5. Market Your Website contact information like your
Submitting to search engines and toll-free ordering line, customer
hoping for the best just wont cut service number, or how to get
it. It takes an active and technical support. If your
targeted effort to effectively website has done its initial job
market your website on the of retaining the interest of your
internet. Whether its paid visitors, they will undoubtedly
advertising or search engine be looking around some more to
optimization or both, marketing get a bigger picture of your
campaigns need to be constantly company and your
included as part of your website products/services.
goals in order to improve your
business on the web.
About the Author:
Kevin Carwile is a Small Business Web Designer and Consultant working in Northern California. He has been developing web pages for more than ten years. You can get more information like this from his website at http://www.carwiledesigns.com
Read more articles by:
Kevin Carwile
Article Source: www.iSnare.com
