hether you are starting
with a new site or you Where should you put your
already have an existing keywords on your website? I'll
one, you need to spend a little tell you...
time on choosing the keywords
that you want your site to be Before I do though a word of
found with. warning - don't just list
keywords and terms over and over
Keywords are the terms that throughout your website - you'll
people will type into a search get banned from search engines
engine to find your product or for what's known as spamming. You
service. need to be clever and not over do
it.
Spend some time and consider what
someone looking for your product Firstly add a keyword or two
or service might type into a in your meta title tag
search engine to find you. Maybe
ask some friends what they would Rather than just titling your
type into find your service etc. main page home, or the name of
your company etc put a couple of
Unfortunately if you don't have keywords in there. For example -
these keywords/terms actually in if your website sells handmade
your website, you have no chance candles, you might use "Quality
of coming up high in search handmade candles" do get the
results for them. Search engines idea?
like relevant content. If you
don't have content relevant to Then in the meta keyword
the search term (keyword) used, tag
your site won't come up in the
search engines results. List your chosen keywords here.
Just separate them by a comma. includes some keywords. So rather
Pick between three and ten than having a link that says
keywords depending on the size of "products designs", you might
your website and the amount of call it "candle designs" etc.
different products/services you
offer. Try and do as many links as
possible in this way. Obviously
Then put some in the meta only use relevant keywords for
description tag the page that is displays...
This is often the text that comes Use heading tags and include
up below your websites title in keywords here
search engine results. Write a
short sentence about your site Much the same as the links really
and include a few keywords. For - try and include keywords in the
example - Back to the handmade heading that are relevant to the
candles again. If the candle text below it. So rather than
company was based in the UK you having a section headed "design",
might write something like this. you could call it "candle
designs". Search engines scan
"UK based handmade candle company heading tags like you and I scan
specialising in traditional UK newspaper headings. Do you get
styles. Check out our online shop the idea?
for special offers, and to view
our candle designs and prices" Use them in your written
text
Try and fit keywords into you
website internal links Don't over do it here - just
write quality relevant content
Make sure your linking text and sprinkle in the keywords and
terms. As with all of this down. They just change their
sections, when you look for the home/main page. If you do this
opportunity to include some you are missing the benefits of
keywords you can usually see individually optimising each page
where you can slightly alter with different relevant keywords
something and fit one in. and titles etc etc.
It's all about peppering your Bottom line - would you rather
keywords in and taking advantage have one page in the top ten of
of an opportunity that your Google for one keyword, or would
competition might miss. Look for you rather have ten pages all
the opportunities to improve the coming up for different keywords
keyword content. relevant to each individual
page......The more pages ranked
Do this to every page well the better.
This is where many people fall
About the Author:
Phoenix Website Solutions provides a complete website development service including: website maintenance, website design and search engine optimisation. http://www.phoenixwebsitesolutions.co.uk
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Phoenix Website Solutions
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