ndividuals who are new to their music. They may sing with
website development will only a guitar. This approach of
often compartmentalize the stripping away everything else
web page and fill every available helps the listener experience a
space with either text or more intimate encounter with the
graphics. After all, why music. Sometimes adding more
shouldn’t you maximize the site actually reduces the overall
design by including as much effectiveness of the music or, in
information as possible? the case of web design, the
message.
There seems to be an underlying
fear that if there is ‘white If your online visitor has to
space’ the website will look take a significant amount of time
incomplete. The term white space to locate the important
is a common term in publishing. information they hoped to find on
For instance when a newspaper is a web page they will likely lose
developing an advertisement they interest rapidly.
will seek to allow for some areas
of the advertisement to be free Cable television contains reality
from text or graphics. Most television shows that attempt to
publishers have learned that help individuals sell their
white space provides a property. In most cases the very
sophisticated look while drawing first thing the experts note is
attention to a very specific the clutter that may be
selling point. distracting guests from
visualizing the possibilities of
The best way to describe it is to the property. The experts will
use music as an example. There generally paint rooms a neutral
are times when musicians will use color and most of the furnishings
a very roots-oriented approach to are removed from the home. The
episodes generally end with the inclusion of advertising. If you
homeowners with a contract and fill every available space you
very impressive reviews from eliminate advertisement from
those attending an open house. being a consideration on your
webpage. In effect you may be
Many web designers are reverting driving away customers and
to a more minimalist approach to advertisers at the same time.
their webpage design. The use of
links is a key strategy while For some, the thought of
removing unwanted clutter. intentionally carving out white
space in a web design requires a
The use of great photos and a new way of thinking. I would
significant amount of organized encourage you to take some time
white space allow visitors to and visit some of the most
concentrate on the reason they successful websites and see how
came to the webpage in the first much white space exists. What can
place. you eliminate from your site
design that gives it room to
Another reason white space may be breathe?
an important element in site
design is to allow for the
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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