ith so many new websites that people who go looking for
going online every day it something don’t want to see an
is no wonder many of them under-construction animation
never succeed. We all hear about where the information should be.
the new site that has only been You just wasted their time and
online less than a year and has probably annoyed them –- not a
millions of visitors each month. good start. Do not advertise or
Why do some sites do so well and promote something you don’t have
others flop? There are many unless you are doing a product
reasons for this and these are pre-launch, and never lead your
just some of the more obvious and visitor down a road to an empty
often overlooked ones. page. Its one thing to upload an
The landing page takes too long unfinished site for testing,
to load. Many website designers however, don’t promote it.
and marketers believe everyone
Bad navigation. If you have
has a high-speed connection, ever gone to a site and got lost,
which is not the case. Even with then you know what I mean. You
a fast connection many pages will click on a link and another to
take up to 30 seconds to load, the point you give up looking for
which is just too long. Unless the information or product and
someone really wants what you just do a re-search for another
have, and can’t get it anywhere site. This type of marketing may
else, they won’t wait; and forget work in an offline store but it
about the person on dial-up. has no place online. Offline you
Unless yours is a hobby site, or could keep a customer in your
sales are not important to you, store by creating a maze and
forget about Flash and large therefore introducing them to
fancy graphics.
more of your products. Online
Site is not finished. This may this does not work –- the exit is
not seem like a big issue except never more than a click away, and
don’t forget it. Make your site through your site on a regular
easy to navigate and have links, basis and mainly check links
at least to the home page, on heading off your site. If someone
every page. Never try to trap else changed their site and you
your visitor. are linking to them as an
No contact information. While affiliate, for example, your link
I am not saying you should give may get disabled. You internal
out your address and home phone links should not cause many
number, you must at least have an problems, but it never hurts to
email link on your site. Many check.
sites do not have an email and
If you are expecting to get a
use a contact form instead. These full time income from your site
forms are usually to hide their expect to put some work into it.
identity and your visitors will The “build it and forget about
pick up on that. Remember, people it” idea only works for hobbyists
hide their identity for a reason. etc.. Most people making a
The more open you are with full-time income online work at
people, the more open they will it full-time, no matter what they
be with you.
would have you believe.
Old content. If you want to
get repeat visitors, you need new
as often as possible. Take a run align="center">
google_color_bg = "F5F7FB";
type="text/javascript">
google_ad_width = 728;
google_ad_height = 90; type="text/javascript"
google_ad_format =
"728x90_as"; src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
google_ad_type = "text";
google_ad_channel
="8710800197"; google_color_border =
"F5F7FB";
About the Author:
Ted Curry is part of the Marketing and Website Design Team at MEC Marketing
http://www.MEC-Marketing.com http://www.BestBuySites.com offering complete custom websites for as little as $99.
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Article Tags: online, site, work
