t's a fact that one copywriting on websites forgets
website will pull many this vital fact and that is why
times the leads or sales as they don't perform better.
a competing website. What causes
this large variance in results? 3. Tell the reader what he/she
It's the copywriting on the will LOSE if they do not take the
website. recommended action. Fear of loss
is a great motivator.
Here's what we've learned works
best from actual results and 4. Build up excitement,
testing on dozens of websites enthusiasm, passion and urgency
we've done the copywriting for. to get the reader to take the
desired action right now. We
1. Make your website easy to analyzed the most successful
"scan" with headlines, sub copywriting we'd ever done back
headlines, boxes, sections, to 1978 and found it all had one
colors and the like that give the thing in common: excitement. Yes,
reader the main benefits he will excitement is contagious and it
get. Almost all people are "scan sells!
first" or "scan only" readers.
Your headlines and sub headlines 5. Make a great offer to get
should take advantage of this their email address. In today's
fact. overcrowded environment and with
spam concerns, it's not enough to
2. "Just Sell, Baby". Websites just say "enter your email
have one main end purpose and address for our newsletter". You
that is to sell your products need to make a great offer
and/or services, to move people including special reports,
to action, to make money. In bonuses and the like in addition
today's high-tech world, most to your newsletter to get the
maximum number of qualified and tell him what benefits he'll
signups. get, why, and what he needs to do
now. Simple but it brings in
6. Focus your copywriting because Billions.
people want to buy from the
expert specialists in a field. If 9. Test everything, measure it,
your copy is too broad you will use the winner, and always keep
lose a lot of your best testing. This is the key to
prospects, who of course, are the "optimizing" your website and all
most likely to buy. A great way of your marketing. Don't guess -
to do this is to have separated test and let the only vote that
focused web pages for separate matters (your prospects) tell you
types of people or industries on what works best.
your website.
10. Compare your product or
7. Make your website as easy to service against your competitors
use and find things as Amazon.com to show and prove your
(for consumers) or Dell.com (for superiority. We've used this
businesses). The copywriting and secret very, very profitably for
organization of these sites is a our clients.
key reason they are
ultra-successful. 11. Copywriting is king and queen
for your website to sell the
8. Start thinking like your maximum number of people. The
website reader (your prospect) right copywriting can bring you
and stop thinking like yourself up to double, even triple or more
(the marketer). Figure out what your current results for no
your prospect wants most from additional marketing cost. Hire
your products or services that the best copywriter you can
they deliver, then come right out afford, and don't skimp because
this one-time investment can be
the best investment you make.
About the Author:
Mike Pavlish of Profit Boosters Copywriting has done the copywriting for dozens of successful websites. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com
Read more articles by:
Mike Pavlish
Article Source: www.iSnare.com
