ately, I've developed an and yet, the most valid. You MUST
annoying twitch that makes have a web site (of course, you
my right eye blink will need also a web hosting
uncontrollably, stiffening my account and a domain). Would you
hands and causing me to sweat think to open a business without
profusely. It generally happens a phone line? Get real! With a
whenever I hear a business owner web site your clients can find
say "Web site? What for? I really you, check your contact info,
don't need that sort of thing". review your products and services
and a long etcetera.
These words are enough to trigger
the twitch, followed by a Attract New Clients
barely-contained need to punch
something repeatedly (hasn't When a new prospect visits your
happened yet, but I am close). web site, he/she has the
opportunity to know about your
Why would a business want a web organization before anybody talks
site? I think the question is to him/her. What could be better
much too obvious nowadays, but than a new client that already
since my twitch keeps reappearing knows your company and has picked
I think I will mention at least up the phone or sent an email to
the very basic points. contact you? The sale is halfway
closed!
Keep in mind, although these
points are very simple, they are Service Your Current Clients
not unimportant:
Do you have a new product or
Presence service? Tell your clients
everything about it trough your
From the basics, the most basic web site. Changes in prices? Post
them in your site. New manuals, your logo? Let your web site show
upgrades, new location? They must it. Give your site a quick check
be in your web site! Did you just at least once a year (every 6
get a new phone line? Get a BIG months is better) and make
announcement in your home page! changes as required. Let your
clients notice you are still
Describe in Detail there.
If your products or services Show Off
require a detailed or technical
explanation, your web site is the Yes, your web site lets you show
best tool. You can post as much off the kind of work you've done
information as needed: PDF files, for other clients. Ask for
pictures, manuals and whatever testimonials and include them in
you can think of. As you have your web site. Prospects love
additional info you can upload it these since it gives your
and your clients will be able to business credibility (we will
instantly find it. talk about the best way to post
your testimonials in another
Constant Updating column).
Already mentioned, but this point Shame on You
is worth elaborating. Each time
that something changes in your To finish, if all these haven't
organization, you have the been able to convince you, think
opportunity to tell all of your that a web site is really cheap
clients through your web site. (most web hosting services cost
Products, prices, service less than a 100 dollars a year).
policies, press releases, Would you think of doing business
anything at all! Did you change with somebody that can't pay at
least that? I would think twice you've got the idea. Now go get
about it. your web site! I am off to get a
valium to calm my twitch.
I could go on with many more
important arguments, but I hope
About the Author:
Founder and actual CEO, Ricardo d'Argence has been in the field for more than ten years. http://Alojate.com is now one of the biggest web hosting providers in Mexico.
http://www.alojate.com
Read more articles by:
Ricardo D Argence
Article Source: www.iSnare.com
