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Web Site Promotion Through The Use Of Reciprocal Links
eb site promotion is a literally exchange a link with
complex process, and one another web site. They put a link
of the oldest ways to to you on their web site, you
promote a web site is by the place one to them on yours.
exchange of Links. Link exchange
is the original web site traffic The second type of link exchange
generation system. In the "old is not really an exchange at all.
days" before the rise of search A visitor to your site simply
engines like Google, Yahoo, MSN ( decides that they will put a link
and all the others that have to your site on their site. Maybe
followed since ) the only way to they like the information that is
find a web site that you hadn't presented on your site or they
already been to was to follow a like your product etc. These one
link from another web site. way links are considered to be
Therefor if your site didn't have more important by the search
many links pointing to it, it engines than reciprocal links
didn't get much traffic. are.
Search engines still use links to This leads us to the third type
find new sites and to help with of link exchange. This method of
the calculation of a web sites link exchanging is an
importance or value. So the "artificial" type two link
exchanging of links is still a exchange. How can that be? Aren't
very usefull way to promote your type two links voluntary links
site and increase its importance placed by a visitor? Yes they
to the search engines. are, but that effect can be
simulated by doing the following.
There are three main types of Basically the idea is to create a
link exchange. The first type is "triangle" of links - and it
the reciprocal link, where you requires at least three web sites
for it to work. Picture( or draw can have a look at it. It is good
) a triangle with a web site at practise to have their link on
each of the three points of the your site before you contact them
triangle. The web sites are any for an exchange. Once you start
three sites, and they each only exchanging links you will soon
link to one of the other sites. work out what to say and how to
So if the sites were to exchange say it. Unfortunately many sites
links in a clockwise direction are very slow to respond to link
around the triangle they form an exchange requests, so it can take
"artificial" set of one way, a long time to create a link
voluntary links. directory - but it is still well
worth doing.
So thats the three main link
exchange types, now how do you go There are "rules" for creating a
about the actual process of link link directory that should be
exchanging? Well its really quite followed if you want to get the
simple. The best way to exchange most benefit from it. The rules
links is to ask the other web are very simple and they go
site if they are interested in do something like this.
so. Usually the request is sent
via email or a form on the site 1. Only exchange links with sites
you wish to exchange links with. that are relevant to your site.
Regardless of how you contact the Why? Isn't any link a good one?
webmaster of the other site, Yes, to an extent all links are
remember to be polite and to give good - but some are better than
them all the information they may others. If you concentrate your
need to complete the exchange. link exchange efforts to sites
For example, briefly introduce that are relevant to yours, then
yourself and your site, with a your site will be seen by the
link back to your site so they search engines as more important
to your topic than if your links than 25 for any particular
went all over the place. It is catagory a numbered "sub" page is
also better for your visitors to the best way take the extra
have a link directory relevant to links. For exanple if you have a
the topic of the site they are directory page called
currently on. "Software.html", then once you
fill that page with 25 links, the
2. Don't make your directory new page could be called
pages too long. In other words, "Software-2.html" etc. Remember
if your directory pages scroll to include easy navigation within
for more than 2 or 3 screens they the link directory - its not
are too long. Why? Because very there just for the search engine
few people will scroll further spiders..
than 2 or 3 screens. So if your
link is at the bottom it will Thats about all there is to it,
rarely be found and that doesn't other than using link exchange
encourage a webmaster to exchange sites and finding some link
links with your site. A common exchange software to make the job
limit is 25 links per page of the a bit easier. Happy Linking!
directory. If you have more links
About the Author:
This article is by Colin Visser who runs webdziner.biz which provides Free Software | Web Templates and Free Hit Counters for web designers.
Read more articles by: Colin Visser
Article Source: www.iSnare.com
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