Web Site Promotion And Web Page Marketing

W hat not to do and why a       the “invisible text” as keywords   paid domain is important.     which place the site higher in                                   the rankings and results.          With all of the methods of web                                           site promotion and web page           Yes, this is still possible to     marketing available, it is wise       do, but if you are caught, your    to know what not to do. There are     site or even you as a person, may  tricks that many beginners may be     be banned from that particular     tempted to try but shouldn’t.         directory/engine. It just isn’t    Search engines and directories        worth the risk.                    have gotten very smart with                                              detection techniques these days       Another version of this is to use  and will severely penalize those      extremely small text that blends   who perpetrate fraud.                 in with the background graphics                                          of the page. It really isn’t       In the “old days” it was easy to      “invisible” but is simply          use these techniques. They still      indistinguishable from the         can be used but it is not             background. This carries the same  recommended.                          penalty as invisible text; so                                            again, it is not worth the risk.   Invisible text, small text and                                           unrelated Meta tags/keywords          One other common mistake made is                                         the use of Meta tags or keywords   Placing hundreds of keywords          that do not relate to the          formatted in the color as the         material on the site. As example,  background. While visitors will       you know that adult related        not see it, search engines and        keywords are searched literally    directories will due to the fact      thousands of times each day. In    that they don’t “see” background      the hopes of getting tons of       colors. This causes them to read      visitors, you add these to your    Meta tags or actually into the        trust in your company.             text of the page.                                                                                              Having a paid domain has other     What really happens here is the       benefits as well. Paid hosting is  visitors you receive from this        cheap these days and is faster     are looking for something else        and more reliable than free        unrelated to what you are trying      hosting. It also lends some        to sell or promote. This is not a     authority to your site and shows   good thing to do since it             visitors that you are serious.     correlates negatively to your         This can be a deciding factor in   visitor/click/conversion ratios.      whether or not they send their                                           money to you. Another reason is    The importance of a paid domain       that it is easier to get a domain  name:                                 name into a registry, directory                                          or search engine. Getting listed   When a visitor comes to your          is already a tough task to         site, they are assessing you          accomplish, so why make it any     right from the start. As they         harder? It makes good business     browse through your products or       sense to use a paid host as a way  services, they are looking at how     to make that all important first   the site is set up, the design        impression on your visitors.       and professionalism. One of the                                          most important things is to use a     These are all small things that    paid domain name for your web         can mean a lot to you in terms of  site. Having                          traffic, visitors and sales.       http://www.xxxxxxx.freehostforeve                                        r.com isn’t as good as                                              http://www.xxxxxx.com. The                                               shorter address looks better,          more professional and builds          type="text/javascript">               google_ad_format =                                                 "728x90_as";                                                                 type="text/javascript"             google_ad_type =                                                   "text_image";                                                                                            src="http://pagead2.googlesyndica  google_ad_channel               tion.com/pagead/show_ads.js">      ="3545651507";                                                                                                                      google_color_border =                                              "FFFFFF";                                             About the Author: Ben Norman is the MD of UK search marketing company Impact Media Ltd, specialists in Web Site Promotion and Web Page Marketing. Impact Media work with a wide range of businesses helping them to make more money from natural & paid search results. Read more articles by: Ben Norman Article Source: www.iSnare.com ...Archive >>