reating a web site takes the Nomad Adventure Journals
thought, planning and site. The home page URL is aptly,
execution. Unfortunately, http://www.nomadjournals.com - a
many designs are dead in the static page. In this URL, there
water before they are even are no parameters telling the
published as far as search engine server to load anything other
optimization is concerned. than a static web page. All
Whatever you do, avoid these search engines will index this
critical mistakes. page without any problem.
Database Parameters in URL Now, what if we changed the page
to something dynamic. Let's say
Many web site designers don't we designed it to record the
take into account the effect of session identification [identify
database parameters in site URLs. the viewer] and dynamically load
A database parameter tells the the pictures on the page. We
server what should be loaded onto would have one parameter for the
a particular page when a viewer session identification and four
tries to see it. In essence, the parameters for the various
page is "dynamic" because it is pictures on the page. The URL for
being pulled together with each the home page might look
click. Robot programs that are something like:
used by search engines to index
sites hate dynamic pages. Often, http://www.nomadjournals.com/home
they will not even index the /index.html?&DID=9&User_ID&CATID=
pages and the page of your site 15&ObjectGroup_ID=39
is not listed in the search
engine. What a mess. A search engine
robot is going to balk at
Let's look at an example using indexing such pages. It simply
can't tell what is on the page. would then be converted to short
If you have parameters and sub-domain. If a user then
session identifications in the clicked on the "buy" button for
URLs of your site pages, you are the product on the page, they
going to have a very difficult would be sent to a dynamic
time getting into the search database page. The viability of
engine rankings. Obviously, that this solution is dependent upon
precludes you from getting any the layout of the site. Some
top rankings and free traffic. sites can be fixed, some simply
cannot.
Fixing The Problem
In Closing
Fixing the problem often is
lengthy and costly depending on The database parameter problem is
the number of pages on your site. surprisingly common with sites
If you have over 100 products, a selling products. A majority of
complete re-design may be the site designers do not understand
best answer. If you have a search engine optimization and
relatively small number of pages, don't realize the problem they
there may be less brutish are creating. If you intend to
options. build a database driven site,
make sure you bring in a search
Converting pages to static html engine optimization specialist
is a definite solution for before it is created. Nobody
smaller sites. Essentially, one wants to spend the money to
would take the page for each design a site twice.
product and convert it into a
static html page. The domain
About the Author:
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Read more articles by:
Halstatt Pires
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