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Web Newsletter Article Marketing Blunders
nterested in advertising author's who use an author's
and marketing your web resource box to include their
business by distributing email address, telephone number,
ezine and website content? Make street address, gym locker
any of these blunders and you may combination, and everything else
cut your response in half. but a link to their website. This
is a big waste for two reasons:
Blunder Number 1: Not including
an author's resource box/ezine 1. Few people will contact you
advertisement directly without seeing your web
page first. At that point, people
Yes, there are really authors who just aren't motivated enough. All
don't remember to include an they know about you is that they
author's resource box (the liked an article you wrote.
biography/advertisement at the
end of the article). That box is 2. Search engines rank web pages
the whole point of distributing in part based on "link
content in the first place. Even popularity" i.e., the number,
if the body of your article has a quality, and relevance of links
link to your website, you'll be to a website. You may not care
losing all the clicks from about search engines now, but if
dedicated ezine readers who look you ever do in the future you
for that box at the end of will be pretty upset at having
articles they like. wasted all these opportunities
for link popularity.
Blunder Number 2: Not including a
link in your ezine article's Blunder Number 3: Not including
author's resource box an HTML-formatted link with
"anchor text" in your ezine
There are a shocking number of article's author's resource box
advertising (and the author's
As much as reasonably possible, resource box is an
you want to encourage publishers advertisement), impulse is
to publish your author's resource everything.
box with the link in HTML, using
your chosen anchor text (i.e., * Anchor text, like bulleted
the text you click on to follow lists, boldface text, headlines
the link, traditionally displayed and subheadings, has a higher
in blue and underlined), if it's chance of being read than the
going to be shown in a web page rest of the text. People tend to
or HTML newsletter. If the scan computer screens rather than
article is being distributed as read text word for word. Eyes
plain text, you can include a will be much more likely to slow
link to an HTML-formatted version down from scan mode and actually
on your website. There are three read anything that stands out
reasons for this: from the page, especially
hyperlinks.
* A link that says "discover
widgets" is going to get more * A web page will rank higher for
clicks than a link that just says a keyword in search engine
"http://www.widgets.com" Your results if the anchor text of
call to action (e.g., "discover links to that page has that
widgets") is much more powerful keyword.
when the reader can read it and
act upon it in one split second, Blunder Number 4: Only including
since there is not that crucial an HTML-formatted link with
extra split-second of pause while "anchor text"
moving the mouse. In that
split-second pause your reader You really want that anchor-text
might get second thoughts. With link, but it is foolish only to
provide that link. No matter what operating dozens of ezines and
you do, a substantial number of websites, so this whole step will
publishers will reformat your be partially or completely
article as plain text, and your automated, without anyone
link will simply disappear. stopping to check for an HTML
That's why you need to have both version. If you don't have a URL
an HTML link with anchor text and written out in your article, that
a URL written out in this format: link will simply be lost.
http://www.yoururl.com/page
Besides, think of all the traffic
"But I'm only interested in you might have gotten from
getting my article on web pages plain-text newsletter readers.
so I can gain link popularity," Who would say no to free targeted
you say. Well, a large number of traffic--isn't that why you want
plain-text email newsletters will to rank high in search engines in
be archived on the website of the the first place?
newsletter publisher. These
newsletter-publisher webmasters In fact, with paid online
won't usually remember at that advertising going for more than a
point to get your HTML version to dollar a click on average, you
post online. The standard really are throwing money away if
approach is just to automatically you make any of these ezine
convert the URL to a link using article marketing and advertising
special software. blunders.
Remember: the publisher may be
About the Author:
[Formatting: for web, please use "website content promotion" as the link's anchor text (visible link text)] Joel Walsh is the head writer of UpMarket Content, specializing in content creation and distribution. Learn more about website content promotion: http://upmarketcontent.com/website-promotion-package.htm
Read more articles by: Joel Walsh
Article Source: www.iSnare.com
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