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Web Leasing Good Idea Or Bad Idea



A


bout 3 months ago, my           weren't charging enough! Since   
husband and I took a            we charge any updates (after the  
first-time home buyer's         site has been finalized) by the   
class offered by a non-profit in      hour, we would have to do about 6 
our community. There, I learned       hours of work a month to charge   
that my city had the most number      the same! Then, I realized that  
of "rent-to-own" type stores per      even at the end of the year       
capita in the state!! On top of      contract they haven't even bought 
that, most people who started         it. Suddenly, leasing a website  
these purchases, never completed.     didn't sound so good after all.   
After one year, the amount paid                                        
was over the resale price.            I found the cost of leasing a     
Instead of finishing, they            basic, no frills website,         
stopped payment for one reason or     containing about 5-10 pages of    
another and the store started all     content for one-year to be about  
over again. And the customers        $200. The lowest monthly payment 
still did not have a couch.           I found was $100, but it was a    
                                      3-year contract, coming out to a  
In working with a website design      total of $3600. Now, if I tried  
company, I recently came across a     to sell a basic website for that  
competitor who offers website         price, I would get kicked out of  
leasing. It sounded good, and I      the store! The most outrageous   
read all the reason why one           cost I found was $600 per month,  
should: monthly budgeting,            again for a minimum of 36 months. 
smaller payments, some even offer      Granted, it was for a huge       
monthly updates. I then added up     website plus shopping cart and    
what we would charge for a            extra email addresses, but it was 
similar website (actually one         not worth the over $21,000 that   
bigger than this particular           you would eventually pay for it.  
company), and I realized that we      You could hire your own           



programmer and have them figure       One advertising tactic I saw was  
out how to program a shopping         that you should "lease what       
cart from scratch for way less        depreciates." That is true, but   
than that.                            your website will never           
                                      depreciate. The longer it is      
There are many incentives for the     active, the more relevant it will 
web designers to offer leasing.       be to the search engines, and     
One is the steady flow of income.     your rankings will be higher, so  
They know that for the next x        if anything, its value increases! 
amount of months, they will be                                          
receiving your payment. For the      My advice: shop around for        
salesman who is paid on               website designers. Even if you   
commission, this is GREAT.            think that a designer may be out  
Another advantage is the              of your budget, call and meet     
guaranteed business. When you        with them face to face.           
are leasing a website, even if        Designers want your business, and 
you find a cheaper company to         most of the time they will adjust 
host it, you are stuck with the       the amount you have to pay up     
original company until your           front if they know that you are   
contract expires, and then you        an established business and will  
haven't even bought the website!!     pay on time. Many small          
(Note: Even though a company        companies have more time to spend 
may advertise free hosting, most      with you and will wait and get    
likely the costs of hosting were      the site exactly as you want it,  
figured into the lease payment.       even if you change your mind at   
Many design companies include         the last minute.                  
hosting the first year for            

                              
purchasing the website anyway.)       




About the Author:

Dawn works for Infotech of Texas (http://www.infotechtx.com), a business service company that handles web design, website optimization and website promotion. They also have experienced programmers who handle industrial automation.


Read more articles by: Sara Mercer

Article Source: www.iSnare.com


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