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Web Hosting Look For A Customer First Attitude



T


he single most important                                          
factor when choosing a web      If you have ever talked to a web  
host is reliability. This       host technical support person you 
is confirmed over and over again      get the impression they are       
in surveys of webmasters and          handling three or four calls all  
online entrepreneurs.                 at the same time. That's because  
                                      they have thousands of clients,   
But "reliability" is not a simple     and often the problems come in    
thing. If you assume for the          waves. And that can lead to       
moment that most web hosting          frustrating conversations with    
companies are technically             your tech person.                 
competent, have been consistently                                       
upgrading their systems, and have     For example, I have recently been 
products that are reasonably          having a problem with one of my   
priced, then a major component of     web hosts. The problem has to do  
web hosting reliability comes         with accessing some of my sites   
down to good old fashioned            to make changes. Now I have been  
"customer service".                   doing web building for years, and 
                                      with many different hosts, and    
In other words, what you really       this is the very first time I     
want to know is, "When there is a     have had this specific problem.   
problem with my website, can I                                          
get speedy no-nonsense                So although I am open to the      
solutions?"                           possibility that the problem is   
                                      somewhere at my end, I think it   
With web hosts the "no-nonsense"      is unlikely. All my sites with    
thing can be a problem.               this host seem to have this same  
                                      issue, and none with any of the   
**Talking with technical support      other web hosts that I use. In    
can be difficult                      either case, what I am looking    



for is some intelligent               "reliability" of this host.       
suggestions.                          Service people often take the     
                                      attitude that if they stall long  
But so far I have not been able       enough the problem will go away.  
to get an intelligent response --     And, yes, sometimes it does go    
even though it has been happening     away.                             
on and off for about a week now.                                        
I get the standard response:          But on the other hand, I think    
"Have you tried this, have you        they usually stall because they   
tried that..." all of which imply     are just too stretched out to be  
that the problem must be at my        focused on your little            
end, and none of which give the       insignificant problem. In other   
impression that they are actually     words, they are not sufficiently  
thinking about what is going on.      "customer-focused" on me to solve 
                                      my specific issue.                
Having been there myself quite a                                        
few times, I can sympathize with      This is when web host             
the technical support person's        "reliability" takes a hit. And it 
dilemma. But in my experience,        is when customers start thinking  
most tech support people have         hard about changing hosts. While  
seen these problems before, and       the tech person is stalling you   
they probably know the answer. It     are wasting time trying to get    
is just very difficult to get         your blasted website to work. And 
them to actually focus on your        more often than not, getting it   
issue.                                to work just takes a little bit   
                                      of effort on the part of the tech 
**Reliability starts with a           team at the other end.            
Customer-First Attitude                                                 
                                      This merely confirms what         
This has a direct bearing on the      marketing people have been saying 



for years about "customer             Customer Service                  
service". Customer service is                                           
important in every business, and      Unfortunately there is no         
at every stage of the sales and       completely fool-proof way to know 
delivery process. Your sales and      in advance where you are likely   
accounting people must be             to get good, reliable,            
customer focused. Your production     customer-friendly service.        
people must be customer focused.                                        
And your tech support people must     You can try looking at web host   
be customer focused too.              review sites to get some          
                                      comparisons between hosts. But    
Unfortunately many web hosting        unfortunately many of these sites 
tech support people just do not       are themselves not reliable. For  
understand this. They often           one thing, they are usually       
consider themselves superior to       trying to resell hosting          
their clients. And they have been     services, so the "reviews" are    
able to get away with shoddy,         often tainted. For another, if    
unfriendly service because it is      they contain comments and reviews 
just too inconvenient for clients     by the public, these can also be  
to change hosts.                      manipulated. Some hosts will post 
                                      bogus reviews praising their own  
Thankfully this is changing.          services and criticising those of 
There is enough step-by-step          their competition.                
information available to help                                           
make a host change, and many          You can also scan web hosting     
hosts will actually help you          forums for comments and           
trasfer your domain to their          recommendations. These seem to be 
system.                               generally reliable, but are still 
                                      open to the kind of manipulation  
**Making Your Choice Based on         mentioned above. And since things 



change so quickly in the web          also recommend contacting the     
hosting business, comments made a     customer help desk in advance of  
year ago about a specific web         ordering just to see what kind of 
hosting company will probably be      reception I get.                  
out of date.                                                            
                                      I also look for testimonials from 
My own preference is to look          real web hosting customers. Make  
closely at the website of the         sure they are clearly identified  
host itself. If it is overly          with names, physical addresses,   
technical and confusing I usually     and website addresses. If you     
move on. That usually suggests,       really want to be aggressive, you 
to me at least, that the focus of     might contact some of these       
this host will be on                  people directly.                  
technicalities, that it may be                                          
difficult to navigate their           Of course I agree that none of    
support system, and I may have        this is fool-proof. But given the 
difficulty getting plain and          highly competitive nature of the  
simple answers to my inquiries.       web hosting business, all other   
                                      things being equal, a simple,     
A simple layout with a minimum        straightforward customer-focused  
number of customer-oriented           approach is what you should be    
products and an easily-accessed       looking for in a web host.        
support system suggests the           

                              
company is customer-focused. I        






About the Author:

Rick Hendershot publishes Linknet News | Reliable, cheap web hosting | Web hosting testimonials


Read more articles by: Rick Hendershot

Article Source: www.iSnare.com


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