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Web Design The Importance Of Design Simplicity For Business Websites



S


earch engines don’t care        blue”, but conceive a design      
about web design. People        after understanding your          
do. While search engines        corporate values, after analyzing 
will not index a website for its      the target market and respecting  
great layout, but for the             your brand image. That’s what you 
content, people will forget the       should care about when you choose 
website that has nothing              a web design company.             
distinctive about it. No visual                                         
impact, no interest! Now, if you      There are many elements of web    
are a serious online entrepreneur     design that screw up a business   
and want to have a website that       website. Many are simple bad      
sends the right message to the        practices, other purely ugly and  
visitors, you must know that          useless. For an unknown reason    
there are some web design             business websites with really bad 
techniques simply inappropriate       web design are still fashioned    
for a business website.               every day.                        
                                                                        
Many web design companies promise     One of the worst web design       
websites that respect the web         techniques is to use Flash        
standards, are usable and search      instead of text. Web designers    
engine friendly. Yes, that’s how      have fallen in love with Flash,   
any website should be. But these      but that will do a website no     
are simple tools. A professional      good: it increases the size of    
company will mention them, but it     the page and it is not search     
will also let you know how a          engine friendly. Flash is great   
website will increase revenue,        for music bands, movie sites and  
reduce expenses, bring more           other sites that need to make a   
customers and so on. A                “cool” impression. Business       
professional web design firm will     websites need to send other       
not fashion a website “out of the     messages: reliability, customer   



support, experience and so on.        banners, buttons and useless      
There are some astonishing Flash      pictures. Many web designers      
creations on the web, but the         still use background images.      
most are simply annoying, useless                                       
and visitors just hate them.          Seriously, have you ever see a    
Flash is exceptionally bad when       global business website that has  
the designer forgets to put a         employed such a web design        
“Skip Intro” button. On a second      technique? Most of them have a    
thought, a “Skip Intro” button        standard, classic design, with    
will suggest that the content on      simple navigation and plain text  
that page is insignificant. So        on a white background. The        
far is clear: Flash pages send        graphics are in perfect harmony   
out mixed messages. However, if       with the content, they are not    
you are really in love with flash     misleading and do have proper ALT 
and simply must have it on your       attributes. There is a reason for 
website, create a non-Flash           simplicity in web design:         
version.                              creating websites that are        
                                      simple, logical and easy to use,  
Small text could also be really       creating websites that sell.      
annoying. If people can’t see                                           
your message, they’ll just go         It takes a real web designer to   
away, eventually to your              develop simple web pages that are 
competitors. Another bad web          both appealing and simple.        
design practice is using too many     Simplicity in web design should   
images and animated buttons.          not by synonym with ugliness.     
There’s nothing worse than a          Simple websites could be          
website that twinkles and gets        well-designed, elegant and bring  
you dizzy while you try to find       other important benefits: they    
your way to the information           load faster, they are easier to   
through a bunch of flashy             scan and easier to navigate, they 



are quicker to design, build,         web design will cost less and     
redesign, maintain and they           bring more!                       
require less server space and         

                              
bandwidth. Best of all: a simple      






About the Author:

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com


Read more articles by: Scott Lindsay

Article Source: www.iSnare.com


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