eb design pulls from content is not text it will have
many different schools of no value to your SEO objectives.
thought in the
development and implementation of Text in JPG (or other graphic
the pages ultimately designed. It file)
is possible to use creative
graphics imposed over text for a This method of showing text has
creative look, but in the end it been around the longest and is
will not help achieve positive probably the least used today.
site rankings. You can employ Essentially the premise is to
Flash design and still find a create text and graphics, save
lackluster response by search them as a photographic element
engines. You can even develop and then place them on the
beautiful brochures that are website. It would be much better
downloadable by Portable Document to place all text in the body of
Files (pdf) and have little your web page and then insert
positive gain in site rankings. optimized photos throughout the
text.
Why does all this work seem
fruitless? The answer lies in the Portable Document File
title of this article. In each
case the information presented is Some web designers may want to
absolutely unsearchable by search deliver an attractive brochure,
engines. manual, or other document as a
pdf file that is downloadable by
To be clear, the content on a web the end user. This does, in fact,
page is only useful to Search provide a great tool for those
Engine Optimization (SEO) individuals that may already know
purposes if the content that is of the file and a download in a
read is a text format. If the fully produced format is just
what they need. However, if the however, this creative design
text would benefit your website feature does not assist search
in SEO strategies you might engines in ranking your site in
consider allowing a text version more favorable ways.
to appear on your site with an
alternate pdf download for those Some sites are developing a
who need it. hybrid site. The first side of
the website is pure Flash, with
If you are concerned about the other side is text driven. In
copyright infringement you may this case the end user has the
not want to make the full text opportunity to utilize all the
available online. In this case features of Flash while the text
you should develop a keyword rich driven side provides search
summary that will be searchable engines with all the searchable
while refraining from publishing information needed for positive
the full text (except in a site rankings.
non-altering pdf).
Today’s rule of thumb – when
Flash seeking improved site rankings,
use text.
The use of flash combines great
imagery with audio and animation,
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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