ow much confidence does if you don’t really know what
your business website you’re doing.
project? Do customers view
you as confident enough to You should always frame
consider trusting you? information about your business
and products in positive, but
There is a danger in being either truthful terms. If you make a big
too confident or exuding a lack claim about your product you
of confidence. should be prepared to have the
notion challenged and be able to
Some sites can come across as too back up your claim.
brash and frighten customers
away. This type of site is You should also be prepared to
generally reflective of resist leading your customers in
high-pressure sales tactics often favor of supplying a specific
used in face-to-face sales call to action (i.e. let’s get
efforts. started, what are you waiting
for? Etc.).
Some sites can be too timid. They
have some information, but there Sometimes pushy sites are
is never a call to action and the designed that way out of a sense
customer is left wondering what of desperation. The feeling is
they are supposed to do with your that if they can rush somebody to
site. the checkout stand there business
might be able to survive, but
In both scenarios you will likely frankly this tactic is
weaken the potential traffic flow shortsighted and negatively
to your site. Why? Customers affects long-term sales.
neither like to be led by the
nose nor do they like feeling as On the other hand, when a site
does not provide a call to action what you say and how you say it.
the customer is left in limbo as
to what you expect or even where
to go next. The call to action
can be linkable to help your customer move on to the next step type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
