id you know there is an
essential difference Content over Creativity
between the way web
designers look at the way they In many web designs the site is
design a web page and the way the built on the premise that the
consumer evaluates the beauty of the site is what will
effectiveness of a web design. win customers. The consumer, on
the other hand, has seen hundreds
Comparisons of sites and is often only
curious to know if your site is
* Web Designer: Interested in going to help them or not.
every subtle nuance of color,
graphic and texture. The average consumer will only
* Consumer: Interested in how read knowledge-based articles
fast the page loads. that catch their attention.
Consumers often determine an
* Web Designer: Includes links article’s usefulness by scanning.
throughout the design for a If they lock in on material that
variety of locations within the connects they will stick around,
web design. if not they go back to ‘clicking
* Consumer: Clicks on the first for gold’.
promising link and hopes it’s
something interesting. Get to the Point
* Web Designer: Interested in the Unlike a television commercial,
color coordination and the consumer doesn’t have to wait
presentation of design. to find out what they most want
* Consumer: Searches for bullet to know about your company. They
points to help gauge whether the can skip to the best parts, the
site will be useful. end parts or they
leave-whenever-they-want parts. that work as a quick index of
page information that can help
It may work to your advantage to consumers connect with your
use multiple bullet points as website.
well as multiple sub headings in
an effort to help the consumer Solutions
gain a quick understanding of
what is in the article or page You may find you can actually
content and to find out quickly reach consumers through a
what they want to know. template rich web design/hosting
option that allows you to develop
For many consumers if you can’t content that is geared more
provide these bits of detail they toward the consumer and less to
will keep searching until they the sensibilities of a web
find it. designer.
Hurry, We’re Losing Them Whatever method you chose for web
design make sure you attempt to
Obviously not all consumers are gain an understanding of how
like this, but many have grown up consumers actually ‘view’ your
in an MTV society where the site. This understanding may help
attention span is used to quick you discover the best ways to
bits of information. So, the really connect with those who
reality of web design is you may want a reason to stick around.
need to work to provide quick,
segmented bits of information
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
