here is a debate among web experts are beginning to offer
design experts as to who is full content services as part of
responsible for procuring their monthly or annual
content for the website. Many contracts. Obviously the customer
professionals want the content to bears all costs related to the
be the responsibility of the site content, but many entrepreneurs
owner. The reasoning is simple – enjoy less work in site
the site owner should have a management.
better understanding of the site
products or services than the web One element to this that you
designer. should consider is that the web
designer will charge you a
The other side to the argument is content fee. The content request
that the web designer needs to is assigned and purchased from a
assist the site owner in third party freelance writer at a
obtaining original lesser amount. You could pay 100%
knowledge-based articles to more than you might if you had
compliment the site. In this worked with a freelance writer on
scenario the web designer also your own.
works with freelance writers to
develop all site content. This From this standpoint it makes
includes everything from “How To” sense for web design
articles to the “About Us” and professionals to provide the
“Home Page” sections. service because it provides an
added revenue stream for them.
Many web designers are interested
in developing the ‘look’ of the If, as an ecommerce business, you
website without being responsible can write or have someone write
for what the content says. original content you may actually
However, more and more web design have greater options you can
consider when it comes to web gain your own original articles.
design.
If one or more of these options
One of the most readily available is workable you may find a
forms of content is free-to-use template rich web design/host is
article directories. These an alternative that is cost
articles can be used provided you effective and empowering.
make sure to place all content on
your site. This will likely You’ll notice I said empowering.
include a brief author biography This comment was made because of
along with a link to the author’s the satisfaction of being able to
website. In most cases this is a immediately addressing and
reasonable exchange for the use altering multiple aspects of the
of the article. site on your own and without the
need for knowledge in html or
A secondary source could be other coding language can help
adaptable content from a you take ownership of your own
supplier. This information is site.
generally provided at no cost due
to your partnership with the Perhaps it all comes down to your
supplier. budget and to your willingness
and ability to manage the content
A third source is to go directly requirements of your website.
to a freelance writing source to
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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Scott Lindsay
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